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Tommy Hilfiger Childrenswear opens flagship store in Punjab
04
Apr '11
Tommy Hilfiger announces the launch of its childrenswear line in Punjab with a flagship store in the prestigious sector 17 market in Chandigarh. Tommy Hilfiger Childrenswear is the global lifestyle brand's newest product category to launch in India joining an established portfolio that includes menswear, womenswear and accessories. In addition to the new free standing store, Tommy Hilfiger childrenswear will also be available in Kapsons stores across Punjab.

The event was graced by the glamorous Bollywood actress Raveena Tandon and her son (Name) at the newly opened Sector 17 store. “Since the launch of the Tommy Hilfiger Childrenswear in India, shopping for my kids clothes has become a lot easier. Now, I don't need to shop for these abroad. The spring summer collection looks exciting and vibrant as it's not only preppy but also incorporates key Tommy signature elements “said an excited Raveena Tandon during the unveiling of the Spring Summer'11 Childrenswear Collection in Chandigarh

Tommy Hilfiger's Spring/Summer 2011 Childrenswear collection offers a spirited take on the brand's iconic American preppy style, re-mastered with a forward-looking twist. Comprised of three fashion deliveries, the Spring/Summer 2011 collection is inspired by Little League baseball, America's Ivy League universities as well as the beautiful beaches and stunning sunsets of Hawaii.

The first fashion group of the season, Little League, offers preppy girls a selection of pretty floral dresses with ruffles, embroidery and lace details for a touch of femininity. Sporty boys wear sweatshirts and track pants, cleverly styled with polos, blazers and preppy striped shirts. The looks are topped off with fine details such as tie stripe trims and inserts.

A mix of nautical blues combine with fresh, clean white, grey heather and stone colors. Pops of brighter accent colors – orange for boys, pink for girls – add contrast. Little League-style letters, numbers, badges and team logos evoke the spirit of vintage. The juxtaposition of nautical stripes, patchwork and floral creates a cool, and effortlessly preppy style.

The second group, American Prep, showcases classic styles worn with a fashionable new twist. The look is comprised of iconic Ivy League essentials, including chinos, club blazers, polo shirts, and a selection of pick and mix checks and stripes.

Key Tommy Hilfiger heritage colors – red, white and blue – are given a twist and refreshed with hits of preppy pop colors, including green, pink, yellow and bright blue. Graphics possess a vintage varsity feel – campus artwork, badges, tie fabric and stripes – complete the look.

The final fashion group, Hawaii Hula, takes inspiration from one of the most beautiful American states, Hawaii, and conjures up images of idyllic holidays, big waves, sunsets and palm trees. Retro Hawaiian shorts and a collection of cool vintage labels combine for a chilled-out Hawaiian vibe.

For boys, the look is beach casual with washed Hawaiian shirts, printed board shorts with cargo details, retro piping and binding and colorful t-shirts and vests. A more feminine look is offered for girls, with vintage tropical patterns including exotic florals on voile dresses. Fresh tropical colors ranging from pinks and yellows to blues, turquoise and green are combined with cooler essentials, including navy, olive and fresh white.

Tommy Hilfiger


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