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Barco receives UNIVATOR for 'Love What You Wear'
05
Apr '11
Barco Uniforms, an acclaimed leader in the uniform industry, received the prestigious UNIVATOR Award from UniformMarket News for its Re-branding Initiative, "Love What You Wear."

The UNIVATOR Awards honor the leading ideas, creations, services and innovators which have influenced the industry over the past year. Widely popular and well regarded, the awards are among the industry's highest honor.

In 2010, Barco Uniforms embarked on a rebranding initiative to develop a new corporate identity that will carry the company into the future and enable it to take advantage of more opportunities in the marketplace. The new brand symbolizes the company's rich heritage of leadership and quality while pointing to a future of ongoing excellence and innovation like its new arcTechnology fabrics, which blend style, fit, feel and performance.

The judges, in explaining why Barco Uniforms won the award, commented: "From re-envisioning professional medical wear to driving innovation in the specialty retail industry to bringing the brand experience to life in the form of the company's own employees, Barco Uniforms continues to lead, innovate and leave a trail that others can only attempt to follow.

“Staying three steps ahead is a Barco Uniforms imperative; it is grounded in a belief that things can always be done better. Unafraid of conventional wisdom, it continually reaches for more, and as is evident with this latest initiative, usually succeeds. To borrow from the Barco tagline, we at UniformMarket 'Love What We See.'"

The new identity included a logo, color palette, corporate tagline, website, hangtag system, stationery system, nomenclature and messaging, and brand guidelines. Orange and brown were selected as corporate colors, representing the energy and stability that is Barco.

The new tagline, "Love What You Wear," represents the company's commitment to achieving the highest standard in quality and to creating and delivering uniforms that its customers will love. The new corporate identity now permeates every aspect of the Barco Uniforms business, including its headquarters building, which was repainted using the brand colors.

Barco Uniforms Inc


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