Home / Knowledge / News / Apparel/Garments / Barco receives UNIVATOR for 'Love What You Wear'
Barco receives UNIVATOR for 'Love What You Wear'
05
Apr '11
Barco Uniforms, an acclaimed leader in the uniform industry, received the prestigious UNIVATOR Award from UniformMarket News for its Re-branding Initiative, "Love What You Wear."

The UNIVATOR Awards honor the leading ideas, creations, services and innovators which have influenced the industry over the past year. Widely popular and well regarded, the awards are among the industry's highest honor.

In 2010, Barco Uniforms embarked on a rebranding initiative to develop a new corporate identity that will carry the company into the future and enable it to take advantage of more opportunities in the marketplace. The new brand symbolizes the company's rich heritage of leadership and quality while pointing to a future of ongoing excellence and innovation like its new arcTechnology fabrics, which blend style, fit, feel and performance.

The judges, in explaining why Barco Uniforms won the award, commented: "From re-envisioning professional medical wear to driving innovation in the specialty retail industry to bringing the brand experience to life in the form of the company's own employees, Barco Uniforms continues to lead, innovate and leave a trail that others can only attempt to follow.

“Staying three steps ahead is a Barco Uniforms imperative; it is grounded in a belief that things can always be done better. Unafraid of conventional wisdom, it continually reaches for more, and as is evident with this latest initiative, usually succeeds. To borrow from the Barco tagline, we at UniformMarket 'Love What We See.'"

The new identity included a logo, color palette, corporate tagline, website, hangtag system, stationery system, nomenclature and messaging, and brand guidelines. Orange and brown were selected as corporate colors, representing the energy and stability that is Barco.

The new tagline, "Love What You Wear," represents the company's commitment to achieving the highest standard in quality and to creating and delivering uniforms that its customers will love. The new corporate identity now permeates every aspect of the Barco Uniforms business, including its headquarters building, which was repainted using the brand colors.

Barco Uniforms Inc


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search