Home / Knowledge / News / Apparel/Garments / LVB to promote Berghaus products
LVB to promote Berghaus products
Apr '11
Berghaus has signed a distribution agreement that will see the brand being introduced into Russia for the first time. The deal is with a company called LVB, which is part of the JamilCo Group. Through this agreement, LVB now has exclusive rights to sell and promote Berghaus products in Russia, through existing retailers and in mono-brand stores.

The team at the JamilCo Group has ambitious plans for Berghaus and aims to quickly establish demand for the Extrem and Mountain ranges in the rapidly growing Russian outdoor market. The first dedicated Berghaus shop will open in Moscow in autumn 2011 and the brand will also be distributed through specialist outdoor wholesale in Russia.

Khaled Jamil, JamilCo Group president, comments:
“The Russian outdoor market is growing strongly and there is a great demand for high quality performance brands. Berghaus fits that description very well and has the heritage, credibility and authority that I believe will resonate with both retailers and consumers. The team at JamilCo is looking forward to building a significant business for Berghaus in Russia over the next few years.”

Richard Leedham, Berghaus vice president for Europe, the Middle East and Africa (EMEA), adds:
“We have found an excellent partner in the JamilCo Group. The team there has a deep understanding of the Russian market and has quickly built up an excellent appreciation of the Berghaus brand and our products. The Berghaus EMEA business unit will work closely with JamilCo to ensure that we deliver excellent local support for a market that has an important role to play in our global growth strategy.”

The JamilCo company was founded in 1988. Today JamilCo is one of the Russian leaders in marketing, distribution and retail sales of high quality fashionable clothes, accessories and jewelry by the top global producers. In Russia, JamilCo presents only the brands of world-wide reputation. Each of them has its own history, philosophy, image and promotion concept.

Berghaus Limited

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search