Home / Knowledge / News / Apparel/Garments / LVB to promote Berghaus products
LVB to promote Berghaus products
Apr '11
Berghaus has signed a distribution agreement that will see the brand being introduced into Russia for the first time. The deal is with a company called LVB, which is part of the JamilCo Group. Through this agreement, LVB now has exclusive rights to sell and promote Berghaus products in Russia, through existing retailers and in mono-brand stores.

The team at the JamilCo Group has ambitious plans for Berghaus and aims to quickly establish demand for the Extrem and Mountain ranges in the rapidly growing Russian outdoor market. The first dedicated Berghaus shop will open in Moscow in autumn 2011 and the brand will also be distributed through specialist outdoor wholesale in Russia.

Khaled Jamil, JamilCo Group president, comments:
“The Russian outdoor market is growing strongly and there is a great demand for high quality performance brands. Berghaus fits that description very well and has the heritage, credibility and authority that I believe will resonate with both retailers and consumers. The team at JamilCo is looking forward to building a significant business for Berghaus in Russia over the next few years.”

Richard Leedham, Berghaus vice president for Europe, the Middle East and Africa (EMEA), adds:
“We have found an excellent partner in the JamilCo Group. The team there has a deep understanding of the Russian market and has quickly built up an excellent appreciation of the Berghaus brand and our products. The Berghaus EMEA business unit will work closely with JamilCo to ensure that we deliver excellent local support for a market that has an important role to play in our global growth strategy.”

The JamilCo company was founded in 1988. Today JamilCo is one of the Russian leaders in marketing, distribution and retail sales of high quality fashionable clothes, accessories and jewelry by the top global producers. In Russia, JamilCo presents only the brands of world-wide reputation. Each of them has its own history, philosophy, image and promotion concept.

Berghaus Limited

Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search