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U.S. OUTDOOR Act to spur innovation in apparel sector

05 Apr '11
4 min read

“Columbia Sportswear thanks Senator Wyden for introducing the U.S. OUTDOOR Act,” said Tim Boyle, president and chief executive officer of Oregon-based Columbia Sportswear Company. “We support passage of this important legislation because it will help spur product innovation, make performance outerwear more affordable, promote healthy outdoor-focused lifestyles, and stimulate job growth.”

The coalition that developed the legislation included a broad spectrum of the outdoor industry, involving companies that manufacture a diversity of recreational performance outerwear.

“In the unique position of being both a domestic manufacturer of paddle sports apparel and an importer of the same, Kokatat, Inc. worked closely on the U.S. OUTDOOR Act with OIA and other outdoor industry members to ensure that unique outdoor technical performance wear was distinguished from general apparel,” said Steve O'Meara, founder of the 40-year old U.S. manufacturing business. “Eliminating the high tariffs on these technical outdoor products will save Kokatat money and allow that saved money to go towards investing in our U.S. factory and employees. And, hopefully, more affordable outdoor apparel will encourage Americans to get outdoors more and pursue a healthier lifestyle.”

The U.S. OUTDOOR Act not only helps lower costs for outdoor industry businesses and their customers, but complements OIA's work to get more Americans active on public lands through our support of President Obama's America's Great Outdoors Initiative — a federal effort to create a conservation and recreation agenda for the 21st century and our support of First Lady Michelle Obama's Let's Move Outside, a program working to get kids active.

Outdoor industry member executives will be in Washington, D.C. next week at the 2011 OIA Capitol Summit to build Senate support for the U.S. OUTDOOR Act and discuss the importance of investing in the innovation and jobs that sustain the outdoor industry.

Outdoor Industry Association (OIA)

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