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A healthy growth rate in menswear category
06 Apr '11
4 min read
Where do brands factor into the men's apparel market? National brands are gaining market share and ended 2010 up 2 share points and continue to post slight gains in the 3 months ending in February 2011. National brands represent 45 percent of all men's apparel sales. Private label brands represent a 32 percent share and designer brands represent 9.5 percent share.
“That's currently where the market stands; however I see evidence of an emerging trend that I call 'Brand Renaissance,'” said Cohen, “That is to say that consumers will be looking for their tried-and-true brands over the sea of all the relatively unknown private label brands. I think we will see designers battling it out with one and another to hold on to their share of the market,” added Cohen, “Menswear has an opportunity to really generate some growth in 2011 and it will be the brands that understand this new brand equation as well as those who know how to play the 'brand' card' who will benefit.”
“That's currently where the market stands; however I see evidence of an emerging trend that I call 'Brand Renaissance,'” said Cohen, “That is to say that consumers will be looking for their tried-and-true brands over the sea of all the relatively unknown private label brands. I think we will see designers battling it out with one and another to hold on to their share of the market,” added Cohen, “Menswear has an opportunity to really generate some growth in 2011 and it will be the brands that understand this new brand equation as well as those who know how to play the 'brand' card' who will benefit.”
The NPD Group Inc
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