Home / Knowledge / News / Apparel/Garments / Flow Society to develop Connor Martin signature collection
Flow Society to develop Connor Martin signature collection
07
Apr '11
Flow Society, a brand of authentic lacrosse lifestyle gear for young men, women and boys, announced today that it has signed an exclusive marketing and product collaboration deal with Connor Martin. Mr. Martin, who currently plays for the Colorado Mammoth and the Denver Outlaws, had an outstanding college career at Chapman University.

He is well known in lacrosse community for his on field lacrosse skills as well as his original music, videos and strong internet presence. His "Con bro Chill" personality is a favorite among young lacrosse players and is regularly played on YouTube, Facebook and Twitter.

Connor will act as the primary brand ambassador for Flow Society and will handle personal appearances, autograph signings, exclusive videos and camp appearances for the Flow Society Tour of events throughout the lacrosse season. Additionally, the company will develop and market an exclusive collaboration line of signature apparel and gear that will be co-branded with Flow Society and the celebrity himself.

Connor Martin explained the partnership by saying, "From my head to my toes I can't feel my legs! That is how excited I am to be a part of Flow Society. They are a brand that aligns very well with what I do as an athlete and with my Con Bro Chill nonsense. The way they love our game, have fun and deliver loud, bright colored gear makes my head spin with all of the possibilities and fun we are going to have. At the end of the day, they want to support me being me, and I'm ecstatic about that. This is going to be Boom Town."

"Having Connor join our Flow Society team adds to our authentic position in the lacrosse segment and provides us a presence in the fashion, music and video arenas. Connor will play a major role in keeping us in touch with the target consumer as well as communicating our brand personality to this audience. We are honored to bring Connor into our brand family," stated Bob Stec, CEO of Passport Brands, the parent company for Flow Society.

The partnership kicked off at the Big City Classic at the Meadowlands on April 3 and will continue throughout the lacrosse season. The product line is in development and is expected to launch in key retailers for Spring 2012.

Flow Society brand is a division of Passport Brands, Inc. (Pink Sheets: PBIX). Passport Brands is a design, merchandising and marketing company that specializes in upper end niche branded apparel and accessories.

Passport Brands Inc

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search