Home / Knowledge / News / Apparel/Garments / Lands' End Canvas wins first annual 'Store Wars' contest
Lands' End Canvas wins first annual 'Store Wars' contest
08
Apr '11
While a good part of the nation was focused on a bracket for men's college basketball, style blog Dappered took the concept to brands that carry affordable men's style. Dubbed "Store Wars," Dappered set up an elimination-style bracket that pitted 16 well-known men's clothing lines, including Lands' End Canvas, against each other for the championship. Each day, two brands competed for votes for the chance to advance to the next round. After three weeks of voting, thousands of fans had spoken and Lands' End Canvas came out on top.

"The Lands' End Canvas brand is less than two years old," stated Chris Kolbe, chief merchandising and design officer for Lands' End. "We went up against storied, well-known brands that have been in the men's business for – in some cases – over 100 years! The fact that Lands' End Canvas came out on top of 'Store Wars' shows us that men like what we're doing and appreciate our quality and classic American style."

Where Style and Brackets Collide

Announced in a March 14th post, the Dappered selection committee selected the top 16 stores, sites and brands of the affordable men's style world. Right away fans rallied around Lands' End Canvas with positive comments and supporting votes. When the finals rolled around, the classic American style of Lands' End Canvas had proven to be a favorite of voters. With over 1,000 votes cast in the final round, Lands' End Canvas easily sailed to victory with 68% of the vote.

"Congratulations to the entire Lands' End Canvas team," said Dappered editor and director Joseph Weber. "Not just for defeating some stiff competition in our little tournament, but also for the immediate success their new take on the classic Lands' End brand has become."

Thanks to the Fans

Knowing it was intense voting from fans around the country, Lands' End Canvas wants to share its victory with the people who made the brand a champion. On Dappered.com, fans can comment on which Lands' End Canvas items they would want for a chance to win one of four $100 gift cards. It's a small way of saying thanks for making Lands' End Canvas number one.

Lands' End


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search