Home / Knowledge / News / Apparel/Garments / China Xiniya Fashion expands its marketing efforts
China Xiniya Fashion expands its marketing efforts
12
Apr '11
China Xiniya Fashion Limited, a leading provider of men's business casual apparel in China, announced that it has expanded its marketing efforts through the sports channel of CCTV, the largest television station in China. CCTV5 broadcasts live sports such as soccer, tennis, badminton and Formula 1 auto racing and has a high level of male viewership.

CCTV 5 has a viewership of approximately 45 million daily during prime time from 18:00 to 24:00. Approximately 65% of its viewers are male and approximately 37% of the male viewers are ages between 25 and 45, which is consistent with Xiniya's target customer base. Xiniya's commercials will be up to 10 seconds long and will be played before and during the two most watched daily programs 'Sports News" and "Sports World" for a five-week period. These two daily programs are the most watched TV programs in CCTV 5 during prime time.

Jacky Cheung, Xiniya's brand spokesperson and China's leading singer and actor, will be featured in the advertisements. In addition, Xiniya's TV commercials will be broadcasted on a daily basis at various other times during prime time of CCTV 5. This represents an expansion of Xiniya's existing advertising campaign around the popular CCTV 12 program, "Moral Observation".

Mr. Qiming Xu, Chairman and Chief Executive Officer of Xiniya, commented, "We continue to invest in our brand to increase our recognition and customer acceptance. We are very excited to add this initiative to our marketing campaign since it directly targets our core customer base. We are again pleased to have Jacky Cheung represent the Xiniya brand on national television. We anticipate our brand awareness will continue to grow throughout China as our advertising activities increase."

China Xiniya Fashion Limited

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search