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lime door introduces Dita Von Teese brand
13
Apr '11
Australian brand development powerhouse, lime door brands has signed a global deal with international burlesque star and fashion icon Dita Von Teese. The agreement sees lime door brands and the performer becoming co-owners of a number of brands.

lime door brands' first offering with Von Teese will be a line of lingerie and associated undergarments. The collection — with sizes ranging from extra-small to plus-sizes, and bras up to an E-cup — will offer a touch of glamour to women of all sizes and shapes. The line is intended for global distribution.

Dita Von Teese said, "I love lingerie that fits well and is also beautiful, bringing function together with glamour and sensuality. I am especially excited to be designing lingerie with a vast sizing range so that women of all shapes and sizes can have a beautiful, sensual lingerie wardrobe that suits their body type. Indulging in elegant lingerie isn't about the seduction of another person, it's about seducing yourself first and embracing womanhood and femininity."

"Dita Von Teese is world-renowned as a burlesque performer. She is probably best described as an old-school Hollywood siren," said lime door brands' Chief Executive Officer, Michele Hamdorf. "With a Twitter following over 674,000, Dita Von Teese is arguably one of the biggest global style icons of today," she added. "Her success has been based on her strong head for business and her distinctiveness. As a brand strategist and developer, I am certain that our collaboration will prove similarly successful."

According to Hamdorf, it is anticipated that the product offering will be extended in time, with the introduction of a dress range and other categories. After its introduction into Australia later this year, plans are already afoot for an immediate expansion into international markets — starting with the UK in 2012.

"This is an exciting opportunity," Dita said. "I'm delighted to be in the process of creating both a line of retro-glamorous clothing and lingerie in a new partnership with Australian company lime door brands."

lime door brands


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