Home / Knowledge / News / Apparel/Garments / Mikasa & Cherokee to further develop strategy for Sideout
Mikasa & Cherokee to further develop strategy for Sideout
Apr '11
Cherokee Inc, a leading global brand management company, announced that it has entered into an exclusive license agreement for its Sideout brand for volleyballs and related volleyball accessories with Mikasa Sports USA, Inc. Detailed terms of the multi-year agreement were not disclosed.

Founded in Hiroshima, Japan, Mikasa Sports has been creating and perfecting volleyballs for over 89 years. In 1973, Mikasa arrived in California, setting up headquarters in order to better satisfy the demand of North American athletes and to build upon its strong reputation as a leader in the game of volleyball. With a deep understanding of the passion and inspiration it takes to be an athlete, no matter what level, Mikasa puts the best technology available, into every ball it makes. Today, Mikasa has made great inroads in both professional and Olympic sports but never forgets the place where all sports begin: the playground.

Doug Flood, General Manager, Mikasa Sports USA said, "We are excited to collaborate with The Cherokee Group to further develop and enhance their strategy for its Sideout brand. Sideout is arguably the most well known brand name in volleyball and we believe that there is tremendous opportunity to capitalize on its almost 30 years of brand equity. We look forward to having product in the market within the next twelve months."

Howard Siegel, President and COO said, "With its roots in beach volleyball, the Sideout brand has a long and marketable heritage. We are extremely pleased to have the opportunity to partner with Mikasa Sports to further capitalize on Sideout's authenticity in the sport of volleyball. Over the next several months, we will be working hand-in-hand with Mikasa on many initiatives including grass-roots programs at various local levels. We look forward to much success together. In addition, this partnership builds upon our global vision for Sideout and enhances our other domestic and international partnerships including Bolderway in China and our newest Sideout partner, Soriana in Mexico."

Cherokee Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search