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EasyTone designed to tone key muscles & improve posture
14
Apr '11
Based on the incredible success of EasyTone footwear, Reebok is extending its fitness approach and introducing EasyTone Apparel, Reebok's first apparel designed to help tone key muscles while you move. EasyTone Apparel collection includes stylish tops and bottoms which are designed to help tone key muscles as a part of a healthy fitness lifestyle.

EasyTone Apparel uses Reebok's ResisTone bands to create resistance with every move. The ResisTone bands, which are constructed from resistant yet flexible material, are strategically placed on the apparel based on anatomical research and fit snugly against the wearer's body. The ResisTone bands create resistance which is designed to help tone and strengthen upper body muscles and encourage better posture and body alignment.

EasyTone bottoms, which include pants, capri pants and shorts, feature a knit jacquard basket weave pattern with dual ResisTone bands in criss-cross pattern around the butt and hamstring. The combination of the placement and the tightness of the ResisTone bands is designed to help tone the hamstring, quadriceps and butt muscles with every step.

In EasyTone upper body apparel, which includes long bra styles and short-sleeved and sleeveless shirts, ResisTone bands are bonded onto compression fabric around the shoulder blades. Together, the placement and the tightness of the ResisTone bands is designed to promote greater postural alignment. The tops are intended to help the wearer feel and look better by encouraging better posture.

Since the launch of EasyTone footwear in 2009, millions of women have embraced its benefits and great style. EasyTone provides women with a footwear solution that is versatile enough to be worn throughout the day.

Like EasyTone footwear, EasyTone Apparel combines function and style to provide toning apparel that's fashionable enough for everyday wear yet is designed to help provide toning benefits as you move.

Katrin Ley, Head of Women's at Reebok, said: “EasyTone has been incredibly successful because it taps into the desire that women want apparel and footwear that is designed to help give them added benefits while they move. With the introduction of EasyTone Apparel, the first apparel that's designed to help tone key muscles, Reebok is extending its leadership in the toning category.”

EasyTone Apparel fits close to the body and uses compression technology as a delivery mechanism for the unique ResisTone bands, which are based on the bands often used in athletic resistance training.

Mark Greiner, General Manager, RBK Middle East, said: “Reebok has a heritage of developing leading fitness technologies, from The Pump to ZigTech and EasyTone today, and continues this legacy of innovation with EasyTone Apparel. With EasyTone Apparel, Reebok is leading and expanding the toning category, as it has already done with the introduction of RunTone and TrainTone, creating fashionable tops and bottoms designed to help deliver toning benefits while people move. ”

The new EasyTone Apparel collection is now available in UAE.

Reebok International Ltd

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