Home / Knowledge / News / Apparel/Garments / EasyTone designed to tone key muscles & improve posture
EasyTone designed to tone key muscles & improve posture
14
Apr '11
Based on the incredible success of EasyTone footwear, Reebok is extending its fitness approach and introducing EasyTone Apparel, Reebok's first apparel designed to help tone key muscles while you move. EasyTone Apparel collection includes stylish tops and bottoms which are designed to help tone key muscles as a part of a healthy fitness lifestyle.

EasyTone Apparel uses Reebok's ResisTone bands to create resistance with every move. The ResisTone bands, which are constructed from resistant yet flexible material, are strategically placed on the apparel based on anatomical research and fit snugly against the wearer's body. The ResisTone bands create resistance which is designed to help tone and strengthen upper body muscles and encourage better posture and body alignment.

EasyTone bottoms, which include pants, capri pants and shorts, feature a knit jacquard basket weave pattern with dual ResisTone bands in criss-cross pattern around the butt and hamstring. The combination of the placement and the tightness of the ResisTone bands is designed to help tone the hamstring, quadriceps and butt muscles with every step.

In EasyTone upper body apparel, which includes long bra styles and short-sleeved and sleeveless shirts, ResisTone bands are bonded onto compression fabric around the shoulder blades. Together, the placement and the tightness of the ResisTone bands is designed to promote greater postural alignment. The tops are intended to help the wearer feel and look better by encouraging better posture.

Since the launch of EasyTone footwear in 2009, millions of women have embraced its benefits and great style. EasyTone provides women with a footwear solution that is versatile enough to be worn throughout the day.

Like EasyTone footwear, EasyTone Apparel combines function and style to provide toning apparel that's fashionable enough for everyday wear yet is designed to help provide toning benefits as you move.

Katrin Ley, Head of Women's at Reebok, said: “EasyTone has been incredibly successful because it taps into the desire that women want apparel and footwear that is designed to help give them added benefits while they move. With the introduction of EasyTone Apparel, the first apparel that's designed to help tone key muscles, Reebok is extending its leadership in the toning category.”

EasyTone Apparel fits close to the body and uses compression technology as a delivery mechanism for the unique ResisTone bands, which are based on the bands often used in athletic resistance training.

Mark Greiner, General Manager, RBK Middle East, said: “Reebok has a heritage of developing leading fitness technologies, from The Pump to ZigTech and EasyTone today, and continues this legacy of innovation with EasyTone Apparel. With EasyTone Apparel, Reebok is leading and expanding the toning category, as it has already done with the introduction of RunTone and TrainTone, creating fashionable tops and bottoms designed to help deliver toning benefits while people move. ”

The new EasyTone Apparel collection is now available in UAE.

Reebok International Ltd


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search