Home / Knowledge / News / Apparel/Garments / New Spada Clothing range launched
New Spada Clothing range launched
Apr '11
Feridax, the UK's largest independent, value-added distributor and brand marketer into the motorcycle clothing and hard parts channels, have announced the launch of their new 2011 own-brand Spada Clothing range. The launch is supported by a vibrant new brochure, an updated website and a programme of striking print and digital advertising, with much more planned across the year.

The 2011 Spada range offers something for everyone, from the safety-minded to the fashion conscious rider, no matter what their budget. In fact, you can kit yourself out from head-to-toe with complete peace of mind from a range that includes:

• Jackets – New for 2011, the Mod inspired Target Parka and the cool retro lines of the Energy Jacket
• One-piece Suits – On track for success with a broad range that has been rigorously tested and then tested again
• Violator Helmets – Top quality, funky graphics or vibrant plain colours on our new MX helmet for less than £100.
• Gloves – You have to hand it to the Spada design team, our award winning glove range is definitely worth clapping about!
• Boots – Our ST1 and Predator boots have already received plaudits from some big name magazines

From a communications point of view, expect to see a lot more of the Spada brand across 2011 and into the new-year, as there's a lot happening, including:

• The 2011 Brochure – More than just another brochure, ours details the broad range, but also takes a look at the sheer joy of 'rider lifestyles'
• The Spada Website – A deep, information rich site that tells you everything you need to know about the entire range and more: www.spadaclothing.co.uk
• Press Advertising & Reviews – Look out for our vibrant print ads this year as we continue to spread the Spada word...
• "Must Try Spada!" – A cross media campaign giving the public the chance to be one of our product testers!

The Feridax View:

“Our new 2011 range of Spada Clothing and accessories, has taken our consistently improving range to the next level of cool styling, comfort and essential rider protection.” Commented Mark Ingleby, Marketing Manager of Feridax “We're now into a second year of the re-brand of the Spada brand and will continue to grow the presence throughout the media. Core to the Spada ethos is the belief that biking is a pleasure and our new brochure and updated website is all about that, and we have a few special things planned for the year ahead, including something for the aspiring product tester out there”

Launched in 1993, Spada is a motorcycle apparel brand designed by British riders for British riders. Owned by Feridax, a company that has been involved with motorcycle clothing and accessories for the past 53 years, the Spada design team is housed at its Halesowen (West Midlands) headquarters and is constantly listening to the wants and needs of riders to organically grow the brand.

Spada Clothing

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search