Xiniya's plan for Fashion Design and Sales & Marketing Center

15 Apr '11

2 min read

China Xiniya Fashion Limited, a leading provider of men's business casual apparel in China, announced that it has established a dedicated fashion design and sales & marketing center. The news facility has a gross floor area of approximately 3,000 square meters (or 9,900 square feet) and is located in the Xiamen Software Park in Fujian Province, China.

''The purpose of relocating our Fashion Design and Sales & Marketing Centers to Xiamen is to provide a better environment to attract international and domestic talented designers and experienced sales and marketing staff to augment the Xiniya brand," said Mr. Qiming Xu, Chairman and Chief Executive Officer. "This dedicated center will help to bolster our design and product development capabilities and allow us to produce more fashionable and innovative products."

The city of Xiamen has a major airport which will allow distributors and retailers to fly to the new facility directly to preview merchandise and attend sales fairs. Xiniya is currently in the process of renovating the facility and expects it to be completed by the third quarter of 2011.

Xiniya is a leading provider of men's business casual apparel in China. The Company designs and manufactures men's business casual and business formal apparel and accessories, which are marketed under the Xiniya brand, and sells through its distribution network that includes 26 distributors and 24 department store chains.

China Xiniya Fashion Limited

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