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Facebook fans select Big Tex's Shirt for 125th State Fair of Texas
Apr '11
Dickies, the leading global work wear brand, has revealed the new shirt design that will be worn by Big Tex at the 125th installment of the State Fair of Texas. After nearly three weeks of voting on Dickies' Facebook page, fans overwhelmingly agreed that the legendary icon of the State Fair should wear a red, white and blue Western shirt featuring stars on the front shoulders and a star on the back yoke.

The winning shirt design garnered 56 percent of the votes, while the remaining two designs received 32.4 percent and 11.6 percent each. In addition to his new shirt, Big Tex will continue to sport his signature five-pocket denim jeans from Dickies.

In the 14 years that Dickies has been outfitting Big Tex, the Lone Star State's tallest cowboy has received a new shirt and blue jeans every three years. This year marked the first time that Dickies sought public input in the shirt design process. Fans were able to vote for their favorite shirt among three available designs by “liking” Dickies' Facebook page, then clicking through to the Big Tex tab to vote. Voting was open from March 23 through April 11, and approximately 22,000 voters participated. In return for their vote, participants received a 20 percent discount coupon for dickies.com.

“Big Tex is a much-loved treasure in the state of Texas, and we're so excited that the public was able to help pick out his new shirt this year. Everyone did a fantastic job of picking a design that speaks not only to the personal style of Big Tex, but to the spirit of the state of Texas as well,” said Michael Polydoroff, senior director of brand marketing for Dickies. “We look forward to seeing the big guy in his stylish new Dickies shirt and blue jeans when the State Fair opens in September.”

For Big Tex enthusiasts, Dickies will also offer limited-edition replica shirts in adult sizes ranging from medium to 2XL. Shirts can be purchased onsite at the State Fair. The State Fair of Texas runs from Sept. 30 through Oct. 23.


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