Home / Knowledge / News / Apparel/Garments / Good results in H1; cotton prices may fall back - Debenhams
Good results in H1; cotton prices may fall back - Debenhams
15
Apr '11
Debenhams announced that it has bucked the downward trend seen by other High Street retailers by boosting half year interim profits by 4.5 per cent to £129.2 million.

The increase in profits means that the retailer has produced six consecutive halves of pre-tax profit growth.

Debenhams will also be reintroducing a dividend for shareholders and has reduced its debt by £165.2 million.

New exciting young designers such as Jonathan Saunders, Preen and Jonathan Kelsey have spurred demand, bolstering the retailer's reputation for selling leading fashion at affordable prices.

The existing Designers at Debenhams portfolio has been extended with Julien Macdonald adding 'Diamond' to his offer – the little sister to his successful Star range. J Jeans by Jasper Conran was also extended into menswear.

One of the biggest sellers was cosmetics and perfumes, with an increase in market share from 26.8 to 28.1 per cent contributing to the sweet smell of success.

Online sales have jumped by 82.4 per cent, boosted by a new mobile iPhone app which lets customers buy Debenhams products from where ever they are.

Its brand advertising campaign, featuring well known designers including Jasper Conran, Aliza Reger, Ben de Lisi and Julien Macdonald, is also paying off with sales of products featured soaring. In some cases lines were up 300%.

The retailer also saw market gains in women's casualwear and childrenswear.

And Debenhams believes the price of cotton may fall soon, bringing lower prices and better value to customers.
Other highlights include:

• Lipsticks, mascara and nail varnish combined sales break the one million volume barrier in the first six months of the year for the first time
• Lipstick +19%, mascara sales +21% nail varnish +21%
• Sales of bottled fragrance +7.8% and gift sets +11.7%. Sold nearly 4m perfumes in the period
• Sales double of Ben de Lisi Mondrian dress due to tv ad
• Reger by Janet Reger bra and panty set up 300% due to tv ad
• Nearly one million handbags sold during first six months. Jasper Conran J Jeans shoulder bag being the most popular
• Nearly 40,000 party dresses sold in the week prior to Christmas
• Top sellers online include Egyptian cotton towels, Christian Lacroix perfume, Thornton's chocolates, Silverlit remote control Helicopter.
• 15,000 Red Herring aviator jackets 'fly out of the stores'
• In recent weeks Royal Wedding memorabilia fever hits stores with 14,000 units of Kate and Wills china being snapped up
• Market share gain in childrenswear gathering momentum due to popular items such as bluezoobaby elephant sleepsuit, bluezoo heart top and the bluezoo chimp short sleeve tee and Baker by Ted ranges.
• £4m chairs sold from within the home division
• Customers opt for mugs for their morning cuppa with 350,000 sold

“We are pleased with the performance of the business in the first half. The trading environment has been difficult but our focus on profit and cash generation has continued to deliver returns. Debenhams has now produced six consecutive halves of pre-tax profit growth in what has been a consistently challenging retail climate”, said Rob Templeman, chief executive, Debenhams.

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X