Home / Knowledge / News / Apparel/Garments / Good results in H1; cotton prices may fall back - Debenhams
Good results in H1; cotton prices may fall back - Debenhams
Apr '11
Debenhams announced that it has bucked the downward trend seen by other High Street retailers by boosting half year interim profits by 4.5 per cent to £129.2 million.

The increase in profits means that the retailer has produced six consecutive halves of pre-tax profit growth.

Debenhams will also be reintroducing a dividend for shareholders and has reduced its debt by £165.2 million.

New exciting young designers such as Jonathan Saunders, Preen and Jonathan Kelsey have spurred demand, bolstering the retailer's reputation for selling leading fashion at affordable prices.

The existing Designers at Debenhams portfolio has been extended with Julien Macdonald adding 'Diamond' to his offer – the little sister to his successful Star range. J Jeans by Jasper Conran was also extended into menswear.

One of the biggest sellers was cosmetics and perfumes, with an increase in market share from 26.8 to 28.1 per cent contributing to the sweet smell of success.

Online sales have jumped by 82.4 per cent, boosted by a new mobile iPhone app which lets customers buy Debenhams products from where ever they are.

Its brand advertising campaign, featuring well known designers including Jasper Conran, Aliza Reger, Ben de Lisi and Julien Macdonald, is also paying off with sales of products featured soaring. In some cases lines were up 300%.

The retailer also saw market gains in women's casualwear and childrenswear.

And Debenhams believes the price of cotton may fall soon, bringing lower prices and better value to customers.
Other highlights include:

• Lipsticks, mascara and nail varnish combined sales break the one million volume barrier in the first six months of the year for the first time
• Lipstick +19%, mascara sales +21% nail varnish +21%
• Sales of bottled fragrance +7.8% and gift sets +11.7%. Sold nearly 4m perfumes in the period
• Sales double of Ben de Lisi Mondrian dress due to tv ad
• Reger by Janet Reger bra and panty set up 300% due to tv ad
• Nearly one million handbags sold during first six months. Jasper Conran J Jeans shoulder bag being the most popular
• Nearly 40,000 party dresses sold in the week prior to Christmas
• Top sellers online include Egyptian cotton towels, Christian Lacroix perfume, Thornton's chocolates, Silverlit remote control Helicopter.
• 15,000 Red Herring aviator jackets 'fly out of the stores'
• In recent weeks Royal Wedding memorabilia fever hits stores with 14,000 units of Kate and Wills china being snapped up
• Market share gain in childrenswear gathering momentum due to popular items such as bluezoobaby elephant sleepsuit, bluezoo heart top and the bluezoo chimp short sleeve tee and Baker by Ted ranges.
• £4m chairs sold from within the home division
• Customers opt for mugs for their morning cuppa with 350,000 sold

“We are pleased with the performance of the business in the first half. The trading environment has been difficult but our focus on profit and cash generation has continued to deliver returns. Debenhams has now produced six consecutive halves of pre-tax profit growth in what has been a consistently challenging retail climate”, said Rob Templeman, chief executive, Debenhams.

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Textiles | On 20th Feb 2017

Sri Lanka's textile exports rise 2.3% in Jan-Oct '16

Exports of textiles and garments from Sri Lanka increased by 2.3 per...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search