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BREAD & BUTTER ceases all activities in kidswear sector
18
Apr '11
The BREAD & BUTTER YOUNGSTARS event, announced for 15 - 17 July 2011, will not take place.

After numerous conversations with market participants from the kidswear segment and the following, thorough analysis of the kidswear market as well as its distribution and marketing structures, we were strongly convinced that the industry wished for an urgent refreshment.

Our offer was the establishment of an independent, contemporary kidswear trade show platform with BREAD & BUTTER as the model.

The event location was also supposed to be the former airport Tempelhof. BREAD & BUTTER YOUNGSTARS was supposed to be of international relevance. This was the only way the requirements of the brands and labels, as well as the DNA and the standard of BREAD & BUTTER would be met.

Until April 13, 2011, around 70 mostly smaller brands and labels have confirmed. Most of the bigger, strong-selling players could not be convinced to participate in BREAD & BUTTER YOUNGSTARS.

With such a small number of participants, an independent and strong event can simply not be realized. So we could not accomplish our ambitious goals. For this reason, we close the book "kidswear".

On Friday, 8 April 2011, we have already informed the kidswear brands as well as more than 3,000 registered retailers and buyers. See the letter here.

Finally, we would like to thank those who have supported our project, and at the same time ask for your understanding.

BREAD & BUTTER GmbH

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