Explore casual fashion with a twist this season at ICONIC

18 Apr '11

5 min read

Key trends for men emerge in the form of 'Denim' and chambray shirts which continue from last season but the new way to wear them is buttoned up all the way to the neck. After months of vivid colour woven shirts or 'Gingham Shirts' go back to being black and white. Double-faced fabric allows for contrasting pattern on cuffs and collar and large buffalo checks look new in basic neutrals.

Not to be left behind 'Cargo Madness' explores new silhouettes turning a frat boy favourite into fashionable trousers for men. The cargo pant gets a makeover, channelling a more sophisticated sensibility in a wide range of fabrics including woven and acid-washed denim. 'Biker Deluxe' elevates biker-inspired looks where leather motorcycle and racer jackets are wardrobe essentials. Patriotic graphic motifs like American flags and bald eagles for T-shirts accessorized with dark sunglasses add that extra zing.

Footwear in a male wardrobe becomes all essential drawing influences from architecture. Experimental shapes found in cement throughways and glass sculptures provide an esoteric platform that feels unconditionally modern. Blank canvas emerges which can be built upon and manipulated. White surfaces, supple skins, suede and unorthodox combinations of luxe materials are ideal.

Accessorising any look will be big this season with woven canvas and denim bags and belts topping the chart along with quirky jewellery in pearl set-off with jewels in various colours like cream, coral and light greys. Footwear for women will come with weave detailing and denim fabrics in colours of creams, nude and taupe. Lingerie will complete a woman's wardrobe and the seasons hottest colours remain black, fuchsia, soft pink, red and leopard.

The all exclusive Soho section of ICONIC is topped with peculiar items ranging from gadgets including speakers, headphones, massagers available in neon colours and very innovative designs to trendy home décor including Neon Baroque photo frames, bling cushions and funky canvas art. Funky design gifts for your loved ones are available from UK brands like Suck UK, J-Me and Kikkerland.

So this Spring Summer all you fashion savvy enthusiasts visit ICONIC to explore the combination of diverse and edgy fashion set against a mix of modern and classic styles.

ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai. Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region's trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts and gadgets all under one roof for women,men and Kids. Seeking expansion ICONIC has recently opened 2 new stores in KSA- Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.

ICONIC

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