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Monte Carlo to expand retail footprint
19
Apr '11
Monte Carlo, the premium garment brand from the stable of Oswal Woollen Mills plans to expand its retail footprint across India by increasing the store count.

Monte Carlo currently manages 130 EBOS and is also available in around 1,000 MBOs, now plans to open 40 more EBOs, to take the EBO count strength to 170 by the end of fiscal 2011-12.

Monte Carlo which has been growing at a stupendous growth rate of 50 percent plans to increase the store count through a mix of company owned and franchise outlets.

Revealing their plans to fibre2fashion, Mr Swapan Dutta, President - Retail said, “Seeing the performance of the existing stores and the kind of growth we have witnessed over the last four years, has given us the confidence to go for expansion.

“Despite a period of general recession all around, we have been clocking very good growth. We have set up stores in the southern part of country where our sales are not as strong as in north. We will now move towards Hyderabad. We have a flagship store in Kolkata. We have already signed around 12 properties all across”, he added by saying.

Speaking about their range he said, “Our basic t-shirt range starts from Rs 400 and we have woolen products extending in to the range of Rs 12,000-13,000”.

Fibre2fashion News Desk - India


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