Home / Knowledge / News / Apparel/Garments / LMFF festival goers pledge support for ethical clothing
LMFF festival goers pledge support for ethical clothing
Apr '11
As this year's L'Oreal Melbourne Fashion Festival drew to a close, the Finders Keepers market on March 26 and 27 provided a perfect opportunity to encourage forward thinking fashionistas to pledge their support for ethically made clothing.

To promote awareness of its label and accredited brands, Ethical Clothing Australia hosted a Vintage Photobooth within the bustling market space, where shoppers could have their photo taken as a keepsake of the day.

With a choice of pledge boards to hold up in the photobooth that featured various statements relating to ethical clothing, as well as an array of fashion props to wear including hats and feather boas, Finders Keepers shoppers had loads of fun getting dressed up and pledging to make a difference with their purchasing power.

With more than 600 people visiting the photobooth, and in excess of 400 photos taken on the day, Ethical Clothing Australia's media and communications coordinator Eloise Bishop said they were thrilled with the response.

“It's really encouraging to see so many people pledging to support ethically accredited clothing. And while this was a fairly fun and light hearted approach, it was a terrific way for us to highlight the label so people can look out for it on their next shopping expedition,” Eloise said.

Ethical Clothing Australia

Must ReadView All

Textiles | On 1st May 2017

FESPA to showcase digital, screen, textile industries

Stage is set for FESPA 2017 at the Hamburg Messe, Germany during May...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search