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Outdoor Product Sales rise 4.5 percent
19 Apr '11
4 min read
Outdoor Apparel eked out a gain of 1.8 percent to $238.2 million for fiscal March despite flat or declining business in half the channels tracked by OIA VantagePoint. The Independent Outdoor Specialty channel was challenged by a double-digit decline as late snowfalls may have slowed consumers' move to spring/summer sportswear.
OIA VantagePoint is the first and only full market point-of-sale data view built specifically for Outdoor Industry Association members. OIA VantagePoint provides comprehensive visibility into the outdoor marketplace by tracking weekly point-of-sale data from over 10,000 retail doors and websites carrying outdoor products, including over 350 outdoor specialty locations. In-depth sales information is available online within five days of the prior week close — a competitive advantage for businesses who can shift critical resources and react quickly to ever-changing consumer preferences.
OIA VantagePoint is the first and only full market point-of-sale data view built specifically for Outdoor Industry Association members. OIA VantagePoint provides comprehensive visibility into the outdoor marketplace by tracking weekly point-of-sale data from over 10,000 retail doors and websites carrying outdoor products, including over 350 outdoor specialty locations. In-depth sales information is available online within five days of the prior week close — a competitive advantage for businesses who can shift critical resources and react quickly to ever-changing consumer preferences.
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