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MarediModa IntimodiModa: Europeans do it better
Apr '11
The 10th edition of MarediModa IntimodiModa, the international exhibition dedicated to the preview collections of fabrics and accessories for beachwear and underwear presented by the most qualified European companies will be held from 23rd until 25th November 2011 at Cannes - France.

“This is rather a starting point than a finishing line - points out Mr. Claudio Taiana - president of MarediModa IntimodiModa. When I think of the bet we made at the beginning and of our initial objectives I must admit that we have hit the target. The idea of a high quality European tradeshow has more value today than yesterday. This message that we are trying to convey has reached the heart of many people”.

An increasingly growing fair which has found its rightful placement and its role as a protector of textile for the beachwear and underwear sectors, a sort of ambassador of a European culture that in other contexts seems to be subtle and vague. Certainly it's not a “reserve” but it's rather an advanced system of services which organizes a yearly tradeshow and at the same time a series of recognized events and activities. It's sure that the next edition will be characterized not only by official ceremonies but also but by appointments and novelties to be held in the exhibiting space.

“The current European slump – says Mr. Taiana – has brought neither a solution nor a defined stability; as a matter of fact China and Brazil confirm their leadership of mass production. On the other hand, positive elements are evident such as the return to Europe of production of small volumes due to the lack of specialized structures in the low cost countries. Furthermore, the price gap of raw materials is now thinner, the growing demand of a fast supplying, a major consideration of ethic aspects and a major respect for the final consumer are undermining the base of that “Chinese arrogance” monument which in many cases is collapsing.

It's clear that the offer is always more polarized in a kind of hourglass effect where on one side we find a soulless and cheap production and on the other side, in a restricted form, everything which is meaningful, which has taste and tradition. In conclusion it's also fair to say that the European sector could not survive without the Euro Med outsourcing and that's why MarediModa/ Intimo diModa has dedicated space and visibility to the excellence of these countries”.

Of note, the 3rd edition of the talent scouting contest THE LINK, in full swing throughout these days, which involves one hundred European fashion design and visual communication schools to allow the best students a privileged access into the world of fashion and a wide visibility.

A very appreciated rendez-vous which stands out for its high quality projects. With regard to the institutional communication message it has been decided to go ahead with the claim “Europeans do it better”, to clearly express the fair's values together with the visual advertisement of Mona Lisa wearing a bikini to claim the European pride and the tradition in style and taste.

Here are Maredimoda's exclusive previews:

From September 14 to 15 the beautiful setting of Palazzo Prisco in Munich will host the 15th edition of Anteprima MarediModa, a preview of the best European proposals for Spring Summer 2013 mainly focused on the German and East European markets.

From 18 to 19 October, Anteprima Barcelona a date for the Spanish market at the Hotel Arts.


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