Interviews
Street Star expands their exclusive clothing brand
20 Apr '11
2 min read
Street Star Lifestyle Brand, a Philadelphia based clothing label, has set their sights on expanding distribution of their line throughout the nation and into Canada. They are currently in negotiations with select high-end boutiques and online retailers to carry the label. They have partnered with experienced sales reps and select showrooms and have put together a rigorous nationwide marketing campaign to increase awareness of their exclusive brand.
Street Star redefines and interprets self expression in creative, abstract and interesting ways. They focus on quality, style and individuality and represent a rebellious and free-spirited way of life. Anyone from celebrities and reality stars to the most hip and trendy individual has been seen wearing their garments.
Currently, their online retail sales are worldwide, with customers in Canada, the United Kingdom, Germany and Denmark. They will continue to remain exclusive by being very selective about who carries the brand. Each stockist is hand selected by the owners themselves to ensure a true fit for appreciation of their garments.
As an emerging label, they are working diligently to create a brand that is the true embodiment of self-expression and style. Street Star's most recent endeavor, a line of children's clothes, is in the development phase and promises to be just as original and exclusive as their current collection. Street Star will also be adding more limited edition dresses and mini skirts to the women's collection and are currently in negotiations to create a line of leather cuff bracelets.
“We don't just make t-shirts, we invest time and passion into everything we create” says designer, Bobby Scalia. Depending on the amount of detailing involved, one shirt can take anywhere from one hour to 24 hours to construct. The clothing is created by an artistic process rather than by a strictly mechanical one. Using only the finest materials, they hand craft every garment with meticulous detail. Because the number of multiples is limited, their clothing is sought after by the most fashion conscious individual.
Street Star redefines and interprets self expression in creative, abstract and interesting ways. They focus on quality, style and individuality and represent a rebellious and free-spirited way of life. Anyone from celebrities and reality stars to the most hip and trendy individual has been seen wearing their garments.
Currently, their online retail sales are worldwide, with customers in Canada, the United Kingdom, Germany and Denmark. They will continue to remain exclusive by being very selective about who carries the brand. Each stockist is hand selected by the owners themselves to ensure a true fit for appreciation of their garments.
As an emerging label, they are working diligently to create a brand that is the true embodiment of self-expression and style. Street Star's most recent endeavor, a line of children's clothes, is in the development phase and promises to be just as original and exclusive as their current collection. Street Star will also be adding more limited edition dresses and mini skirts to the women's collection and are currently in negotiations to create a line of leather cuff bracelets.
“We don't just make t-shirts, we invest time and passion into everything we create” says designer, Bobby Scalia. Depending on the amount of detailing involved, one shirt can take anywhere from one hour to 24 hours to construct. The clothing is created by an artistic process rather than by a strictly mechanical one. Using only the finest materials, they hand craft every garment with meticulous detail. Because the number of multiples is limited, their clothing is sought after by the most fashion conscious individual.
Street Star Lifestyle Brand
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