Home / Knowledge / News / Apparel/Garments / Kartel to expand into American market
Kartel to expand into American market
20
Apr '11
Irish golf clothing brand, Kartel, announced details of its ambitious expansion plans in the American golf apparel market. The new strategy will see a dedicated sales team supply the brand's luxury and technical golf clothing ranges to 500 select green grass retail shops and golf specialty stores throughout the U.S.

To service the U.S. market, Kartel will maintain sales and marketing offices in New York, as well as offices for distribution, customer service, finance and embroidery in Florida. The U.S. salesforce will begin showing the 2012 collections in July, with initial resort driven collections available in November of this year.

Over the past 65 years, the Kartel name has become synonymous with premium quality and outstanding customer service. The Kartel golf collection can be found in the finest clubs and resorts in 24 countries worldwide. Renowned for their European styling, fashionable use of color and superior fabrications, the 2012 Men's and Ladies Kartel fashion collections will also be infused with innovative technology and functionality. In addition to these extensive seasonal collections, Kartel will also offer its retailers an extensive 'always in-stock' programme of key styles, available 365 days a year.

Kartel's product fit is considered "relaxed" which will accommodate a broad segment of U.S. consumers. The company has also specifically tailored its price structure to the U.S. market, enabling the brand to provide unparalleled value for customers, as well as above average margins for retailers. The company also plans to continually support its retail partners through exciting marketing initiatives focused on stimulating in-store sales.

Kartel also announced that it has appointed Mike Obzud as its Director of U.S. Sales to head up its ambitious expansion plans in the American golf apparel market. Mike is one of the most talented and respected leaders in the U.S. golf apparel industry, and brings 25 years of expertise to the Kartel brand.

Commenting on the announcement, Karl Swan, Kartel's Managing Director said, "We are very excited to officially launch the Kartel brand in the American market. Our strategy is to target areas where golf is becoming increasingly popular and we have ambitious and robust plans to become the apparel brand of choice for American golfers."

"I am delighted with the appointment of Mike Obzud as Kartel's Director of U.S. Sales in the U.S. Expanding our retail footprint through strategic distribution channels is central to our long-term growth and I am confident that our talented U.S. sales team will help us to successfully implement our aggressive new strategy in the U.S. market," he added.

Kartel

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X