Home / Knowledge / News / Apparel/Garments / Kartel to expand into American market
Kartel to expand into American market
20
Apr '11
Irish golf clothing brand, Kartel, announced details of its ambitious expansion plans in the American golf apparel market. The new strategy will see a dedicated sales team supply the brand's luxury and technical golf clothing ranges to 500 select green grass retail shops and golf specialty stores throughout the U.S.

To service the U.S. market, Kartel will maintain sales and marketing offices in New York, as well as offices for distribution, customer service, finance and embroidery in Florida. The U.S. salesforce will begin showing the 2012 collections in July, with initial resort driven collections available in November of this year.

Over the past 65 years, the Kartel name has become synonymous with premium quality and outstanding customer service. The Kartel golf collection can be found in the finest clubs and resorts in 24 countries worldwide. Renowned for their European styling, fashionable use of color and superior fabrications, the 2012 Men's and Ladies Kartel fashion collections will also be infused with innovative technology and functionality. In addition to these extensive seasonal collections, Kartel will also offer its retailers an extensive 'always in-stock' programme of key styles, available 365 days a year.

Kartel's product fit is considered "relaxed" which will accommodate a broad segment of U.S. consumers. The company has also specifically tailored its price structure to the U.S. market, enabling the brand to provide unparalleled value for customers, as well as above average margins for retailers. The company also plans to continually support its retail partners through exciting marketing initiatives focused on stimulating in-store sales.

Kartel also announced that it has appointed Mike Obzud as its Director of U.S. Sales to head up its ambitious expansion plans in the American golf apparel market. Mike is one of the most talented and respected leaders in the U.S. golf apparel industry, and brings 25 years of expertise to the Kartel brand.

Commenting on the announcement, Karl Swan, Kartel's Managing Director said, "We are very excited to officially launch the Kartel brand in the American market. Our strategy is to target areas where golf is becoming increasingly popular and we have ambitious and robust plans to become the apparel brand of choice for American golfers."

"I am delighted with the appointment of Mike Obzud as Kartel's Director of U.S. Sales in the U.S. Expanding our retail footprint through strategic distribution channels is central to our long-term growth and I am confident that our talented U.S. sales team will help us to successfully implement our aggressive new strategy in the U.S. market," he added.

Kartel


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.8%
No
13.0%
Skip
10.1%

Total Votes: 69

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.3%
No
27.5%
Skip
10.1%

Total Votes: 69

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.5%
No
10.1%
Skip
4.3%

Total Votes: 69

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.4%
No
11.6%
Skip
13.0%

Total Votes: 69


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search