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Ritu Wears re-vamps to Ritu Wears Biglife
20
Apr '11
Ritu Wears is a home grown lifestyle brand in existence since 1965, they started out of a little garrage from the back yard of their house to currently running a retail empire which is a 300 Cr turnover company.

With expansion plans and launches of stores shortly commenced from North India and now venturing towards Central India and further expanding by opening stores in Bhopal and much more.

New Big Life Ritu Wears Concept

An evolved brand, it brings for you a big lifestyle, and everything from the range, service & experience to the vibrancy splashed all across, will take your shopping experience to the next level. The new logo with four human figures celebrates the colourful bond of a family and positions Ritu Wears Biglife as a family lifestyle destination where there is something for everybody. The stores color code has changed from the two colors like deep yellow and purple to the introduction of magenta, green, deep yellow and blue

Each color stands for the following:-

GREEN:-Lifestyle
BLUE: - Men
MAGENTA: - Women
YELLOW: - Kids

This all new format is more interactive & responsive, making it customer-focused. So it's time for all the customers to feel a bigger shopping experience. It's time to have fun BIG time!

With a vision to establish itself as India's leading fashion & lifestyle brand with global values, the group is planning major investments and introducing new retail concepts in the rapidly evolving organized retail landscape in India.

In the year just gone by, they have launched 4 showrooms at Indore, Jalandhar, Faridabad & Indirapuram. Plans are underway to add 33 more stores by 2014 expanding towards North and Central India. Future is indeed promising for this super brand, which has changed the definition of fashion and lifestyle in India... to a BIG shopping experience!

Ritu Wears Biglife

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Courtesy: H&M

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