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Debenhams (India) to go premium women centric
Apr '11
India's potential on retail sector is luring the International Premium Departmental Store - Debenhams too; in that the group is mulling on expanding its foothold in the country.

“We are eyeing opening 3-4 doors every year with a five year game plan, “aspires Mr Aditya Nadkarni, Business Head- Debenhams.

Breaking out this expansion's news exclusively to Fibre2fashion team, and addressing our inquisitiveness on why it would do so, Mr Nadkarni states, “India is one of the largest retail markets in the world today.

“Our customers are not only well traveled and global in the true sense; they are also evolving at a rapid speed with exposure to the best in the world of fashion at their doorsteps.

“We are positioning Debenhams India as a premium women centric department store; in India this retail space is completely vacant.”

The business head, exacting on the expansion route, describes that his company has been very selective in locations and has included metros like Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Pune and Chandigarh in series for next five years' plan cards.

Giving details ahead, Mr Nadkarni also informs Fibre2fashion that Debenhams customer strategy would be exclusively appeasing around 35 years aged women segment; for such ladies in metros are well educated, well traveled and evolved on their own style, and their social calendar is tied up.

Mr Nadkarni also believes that a woman in India does not have a proper and exclusive shopping destination that she can enjoy truly as Indian retail scenario presently comprises of players biased to men segment to the extent of 60-70%.

“Debenhams is unique proposition, and positioning products majorly dedicated to female customers offering complete beauty- skincare solutions, clothes for exercising, smart day wear, trendy eveningwear including a range of glamorous evening gowns. We also offer one of the largest collections of lingerie, shape wear and swimwear in 8 to size 16,” claims he.

He characterizes today's Indian consumers to be a mix of some being designer savvy and preferring trendy merchandise, as well as of some who choose classic style with designer trademarks and signatures cuts.

“Going by the International philosophy, Debenhams India also offers a range of designer wear exclusive to Debenhams by artists like John Rocha, Jasper Conran, Betty Jackson and others,” ensures the Business Head concluding the discourse.

Fibre2fashion News Desk - India

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