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M&S Kidswear in search of young stars of the future
25
Apr '11
Marks & Spencer (M&S) announces a brand new and unique partnership with ITV and iconic fashion photographer Rankin. Launching its first ever stand-alone kids' multi-media ad campaign alongside a nationwide competition, M&S has partnered with ITV, to find four kids to be the faces of its autumn/winter kidswear campaign.

The ads, launched on Saturday 23rd April 2011 on ITV and also showcased on ITV.com, encourage parents and guardians to upload a one minute video which demonstrates their child?s passion or talent on the M&S 'Do Your Thing' bespoke microsite.

M&S has worked closely with top photographer Rankin on the campaign, which has the strap-line 'Do Your Thing'.

The ad sees the kids, including a photographer, a hula hooper, a beat boxer, a street dancer, an astronomer and a songwriter, model the new summer collection. The 'Do Your Thing' campaign celebrates the diversity of their passions and demonstrates the kids' individuality, encouraging parents and kids to enter to win the chance to be in the next campaign. With a strong focus on style, the ad showcases the range of brands across M&S kidswear - Autograph, Indigo Collection and Limited Collection.

Karl Doyle, M&S Director of Kidswear says, “We're really excited to be working with ITV and Rankin on this nationwide search in what is a totally original and unique campaign. We want to encourage kids to „do their thing? and get involved in the next campaign as well as inspiring them with our on trend, high fashion kidswear ranges”.

Marks & Spencer (M&S)


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