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Chris Daniel as President of Destination Maternity
27
Apr '11
Destination Maternity Corporation, the world's leading maternity apparel retailer, announced the hiring of Chris Daniel as its President, effective June 1, 2011. Mr. Daniel will report directly to Ed Krell, the Company's Chief Executive Officer, and will have responsibility for all merchandising, design, marketing, visual, sourcing and branding functions of the Company. In connection with the hiring of Mr. Daniel, Mr. Krell, who held the additional title of President on a temporary basis since the departure of the Company's former President, has agreed to relinquish the title of President.

Mr. Daniel is a seasoned apparel retail executive with over 20 years of women's apparel merchandising experience. Chris most recently served as the President of Torrid, a specialty retailer focusing on plus-sized women in their teens and twenties, from November 2006 until April 2011. Torrid is a division of Hot Topic, Inc. From September 2006 to November 2006, Chris was Senior Vice President, Chief Merchandising Officer for Torrid and from October 2004 to August 2006, he was Vice President, General Merchandise Manager for Torrid. Prior to joining Torrid, Mr. Daniel held various merchandising positions with national department and specialty retailers including Mervyn's, Structure, Charming Shoppes, and Dayton-Hudson.

Ed Krell, Chief Executive Officer and a Director of Destination Maternity, noted, "We are very excited that Chris Daniel is joining us as our President! Chris has significant experience leading women's fashion apparel brands and has had great experience in serving a niche customer demographic in a specialty retailing environment through his Torrid leadership position. Chris brings to Destination Maternity a great skill set as a customer-focused retail executive with deep merchandising experience. We are confident that Chris's talent, experience, creativity and energy will help us continue to drive improved sales performance and help us achieve our mission of becoming an even stronger global leader in the maternity apparel business."

"I am thrilled to join the talented management team at Destination Maternity and to continue the Company's mission of showing women that they can feel and look beautiful during this special time in their lives," said Chris Daniel."Under Ed's leadership, Destination Maternity has made great progress and I look forward to working with Ed and the rest of the team to continue that progress and create an even more special experience for our maternity apparel customer. Although already the leader in its business, Destination Maternity still has tremendous unrealized potential and I look forward to helping the Company realize this potential."

Destination Maternity Corporation


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