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Group of musicians to promote 'Fly Your Own Flag'
28
Apr '11
With products worn by the greatest teams, the best artists and some of the most interesting people in the world, New Era announced the newest members of its "Flagbearer" family: N*E*R*D*.

Pharrell Williams, Chad Hugo and Shae Haley are collectively the three musicians-slash-producers-slash-singers-slash-songwriters known as N*E*R*D*. (No-one Ever Really Dies). Formed as a concept band in their hometown of Virginia Beach, in 2000, N*E*R*D* stands – defiantly – 10 years later as a group of musicians who have worked tirelessly to carve out and conquer a new space in an otherwise nebulous musical world.

"This is a group that has made a name for itself in the music business by creating a sound all their own," said Christopher H. Koch, CEO. "They're unique individuals who embody the core values of the Fly Your Own Flag campaign."

N*E*R*D* joins a dynamic mix of athletes, entrepreneurs and entertainers featured in the 2011 Fly Your Own Flag brand campaign that includes Major League Baseball superstars Joey Votto, BJ and Justin Upton, skateboard legend Stevie Williams and teen film makers of the Ghetto Film School.

New Era Cap Co Inc

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