Interviews
OBJE striving to create the next hot trends in women jeans
28 Apr '11
3 min read
Obscene Jeans Corp is working diligently to complete its debut fashion line and capitalize on rising denim sales in 2011.
The New York Times reported on April 25 that, according to an assessment by market research firm NPD Group, sales of women's apparel rose 2.8 percent over the three-month period that ended in February 2011. Those figures were buoyed by a strong run on denim to begin the year. After posting declines in middle of last year, women's jeans rebounded to finish the year up 2.6 percent. In the three months ending on February 20, women's jean sales were up nearly 20 percent.
“The big story here is the return of denim,” said Marshal Cohen, NPD Group's chief industry analyst. “The increase is primarily due to women buying more pairs of jeans and at high price points. And with the influx of new styles this year, women may just need a few more pairs.”
Cohen attributed much of the rise in denim sales to the explosive popularity of “jeggings:” leggings typically made of a denim/spandex blend designed to mimic tight, skinny jeans. Sales of women's jeggings rose over 200 percent last year, and Cohen said that new trends will continue to drive strong denim sales in 2011.
“As we see new jeans silhouettes gain in popularity we may see jeggings growth slow,” he said.
Obscene Jeans is working to become a new trend-setter in the world of women's fashion in 2011 and beyond. The company's debut fashion line will marry scintillating metallic mesh to luxurious denims, creating a sexy new style of jeans that is impossible to ignore. OBJE President and CEO Robert Federowicz and designer Rachel Stark-Cappelli will offer a sneak peek of their new high-fashion jeans online beginning in May.
“Any rise in women's denim sales is very encouraging to a company on the cusp of delivering a brand-new line of eye-popping denim fashions,” Federowicz said. “We are striving to create the next hot trends that will drive the industry onward and upward into the future.”
Jeans are just the beginning for OBJE, however. The company is formulating a global business plan to grow its product line to include denim fashions, casual apparel, fragrances and rejuvenating cosmetics. Earlier this week, OBJE announced the signing of a letter of intent to engage a trade company, Beijing Beautyfresh International Trade Company Ltd. (Beautyfresh), fully licensed by the Chinese government to import, distribute and market OBJE products in China and Greece.
“We truly envision Obscene Jeans as a worldwide enterprise,” Federowicz said. “We're currently working to secure agreements with distributors around the globe to help make Obscene Jeans a preferred brand in all of the world's top fashion markets.”
The New York Times reported on April 25 that, according to an assessment by market research firm NPD Group, sales of women's apparel rose 2.8 percent over the three-month period that ended in February 2011. Those figures were buoyed by a strong run on denim to begin the year. After posting declines in middle of last year, women's jeans rebounded to finish the year up 2.6 percent. In the three months ending on February 20, women's jean sales were up nearly 20 percent.
“The big story here is the return of denim,” said Marshal Cohen, NPD Group's chief industry analyst. “The increase is primarily due to women buying more pairs of jeans and at high price points. And with the influx of new styles this year, women may just need a few more pairs.”
Cohen attributed much of the rise in denim sales to the explosive popularity of “jeggings:” leggings typically made of a denim/spandex blend designed to mimic tight, skinny jeans. Sales of women's jeggings rose over 200 percent last year, and Cohen said that new trends will continue to drive strong denim sales in 2011.
“As we see new jeans silhouettes gain in popularity we may see jeggings growth slow,” he said.
Obscene Jeans is working to become a new trend-setter in the world of women's fashion in 2011 and beyond. The company's debut fashion line will marry scintillating metallic mesh to luxurious denims, creating a sexy new style of jeans that is impossible to ignore. OBJE President and CEO Robert Federowicz and designer Rachel Stark-Cappelli will offer a sneak peek of their new high-fashion jeans online beginning in May.
“Any rise in women's denim sales is very encouraging to a company on the cusp of delivering a brand-new line of eye-popping denim fashions,” Federowicz said. “We are striving to create the next hot trends that will drive the industry onward and upward into the future.”
Jeans are just the beginning for OBJE, however. The company is formulating a global business plan to grow its product line to include denim fashions, casual apparel, fragrances and rejuvenating cosmetics. Earlier this week, OBJE announced the signing of a letter of intent to engage a trade company, Beijing Beautyfresh International Trade Company Ltd. (Beautyfresh), fully licensed by the Chinese government to import, distribute and market OBJE products in China and Greece.
“We truly envision Obscene Jeans as a worldwide enterprise,” Federowicz said. “We're currently working to secure agreements with distributors around the globe to help make Obscene Jeans a preferred brand in all of the world's top fashion markets.”
Obscene Jeans Corp
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