Home / Knowledge / News / Apparel/Garments / OBJE striving to create the next hot trends in women jeans
OBJE striving to create the next hot trends in women jeans
28
Apr '11
Obscene Jeans Corp is working diligently to complete its debut fashion line and capitalize on rising denim sales in 2011.

The New York Times reported on April 25 that, according to an assessment by market research firm NPD Group, sales of women's apparel rose 2.8 percent over the three-month period that ended in February 2011. Those figures were buoyed by a strong run on denim to begin the year. After posting declines in middle of last year, women's jeans rebounded to finish the year up 2.6 percent. In the three months ending on February 20, women's jean sales were up nearly 20 percent.

“The big story here is the return of denim,” said Marshal Cohen, NPD Group's chief industry analyst. “The increase is primarily due to women buying more pairs of jeans and at high price points. And with the influx of new styles this year, women may just need a few more pairs.”

Cohen attributed much of the rise in denim sales to the explosive popularity of “jeggings:” leggings typically made of a denim/spandex blend designed to mimic tight, skinny jeans. Sales of women's jeggings rose over 200 percent last year, and Cohen said that new trends will continue to drive strong denim sales in 2011.

“As we see new jeans silhouettes gain in popularity we may see jeggings growth slow,” he said.

Obscene Jeans is working to become a new trend-setter in the world of women's fashion in 2011 and beyond. The company's debut fashion line will marry scintillating metallic mesh to luxurious denims, creating a sexy new style of jeans that is impossible to ignore. OBJE President and CEO Robert Federowicz and designer Rachel Stark-Cappelli will offer a sneak peek of their new high-fashion jeans online beginning in May.

“Any rise in women's denim sales is very encouraging to a company on the cusp of delivering a brand-new line of eye-popping denim fashions,” Federowicz said. “We are striving to create the next hot trends that will drive the industry onward and upward into the future.”

Jeans are just the beginning for OBJE, however. The company is formulating a global business plan to grow its product line to include denim fashions, casual apparel, fragrances and rejuvenating cosmetics. Earlier this week, OBJE announced the signing of a letter of intent to engage a trade company, Beijing Beautyfresh International Trade Company Ltd. (Beautyfresh), fully licensed by the Chinese government to import, distribute and market OBJE products in China and Greece.

“We truly envision Obscene Jeans as a worldwide enterprise,” Federowicz said. “We're currently working to secure agreements with distributors around the globe to help make Obscene Jeans a preferred brand in all of the world's top fashion markets.”

Obscene Jeans Corp

Must ReadView All

Textiles | On 27th Feb 2017

Textile industry can boost South African economy: Minister

The textile industry is one of the most strategic platforms through...

Textiles | On 27th Feb 2017

KBR bags LBED revamp contract for LG Chem's ethylene plant

KBR, Inc has bagged a technology licensing and basic engineering...

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search