Home / Knowledge / News / Apparel/Garments / Kohl's lands deal with VF Corp for Rock & Republic
Kohl's lands deal with VF Corp for Rock & Republic
29
Apr '11
Kohl's Corporation, VF Corporation and R&R Apparel Company, LLC, a wholly owned subsidiary of VF Corporation, announced a long-term licensing agreement naming Kohl's Department Stores as the exclusive provider and marketer in the United States of all Rock & Republic apparel, accessories and all other merchandise, which will be available in Kohl's stores nationwide and online beginning Spring 2012.

The launch of the Rock & Republic brand continues to build on Kohl's private and exclusive brand strategy, which accounted for 48 percent of total sales in 2010 and has demonstrated strong, consistent growth over the last several years. Further, the Rock & Republic license with Kohl's represents the first partnership for VF's recently formed Retail Licensed Brands Group.

"We are pleased to partner with VF Corporation to bring the Rock & Republic brand, a contemporary lifestyle collection known for its quality and style, exclusively to Kohl's," said Kevin Mansell, Kohl's chairman, president and chief executive officer. "Building on Kohl's successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl's in the marketplace."

"Rock & Republic is an authentic luxury brand and represents a lifestyle that is aspirational and appealing to many," said Eric Wiseman, chairman and chief executive officer of VF Corporation. "Bringing the original Rock & Republic brand exclusively to Kohl's with a compelling new value proposition is a unique and exciting opportunity. VF's expertise in jeanswear combined with Kohl's proven ability to develop powerful exclusive brands will be a winning combination that will create new excitement for Kohl's customers and add yet another growth opportunity to what is already a long and mutually rewarding partnership between Kohl's and VF Corporation."

Rock & Republic products will have prominent positioning throughout the store in the contemporary areas. The brand will initially launch in men's and women's apparel and footwear. The collection may expand into children's, accessories and home over time.

VF Corporation will manufacture and supply Kohl's with the jeanswear for the Rock & Republic collection and Kohl's will design and source all other product categories, which will be managed out of Kohl's New York Design Office. Kohl's will also manage the distribution and marketing of all Rock & Republic branded merchandise.

Kohl's Corporation

Must ReadView All

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Textiles | On 29th Apr 2017

Slight drop in Unifi 2017 Q3 sales

The net sales of Unifi Inc., one of the world's leading innovators in ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X