Home / Knowledge / News / Apparel/Garments / Kohl's lands deal with VF Corp for Rock & Republic
Kohl's lands deal with VF Corp for Rock & Republic
29
Apr '11
Kohl's Corporation, VF Corporation and R&R Apparel Company, LLC, a wholly owned subsidiary of VF Corporation, announced a long-term licensing agreement naming Kohl's Department Stores as the exclusive provider and marketer in the United States of all Rock & Republic apparel, accessories and all other merchandise, which will be available in Kohl's stores nationwide and online beginning Spring 2012.

The launch of the Rock & Republic brand continues to build on Kohl's private and exclusive brand strategy, which accounted for 48 percent of total sales in 2010 and has demonstrated strong, consistent growth over the last several years. Further, the Rock & Republic license with Kohl's represents the first partnership for VF's recently formed Retail Licensed Brands Group.

"We are pleased to partner with VF Corporation to bring the Rock & Republic brand, a contemporary lifestyle collection known for its quality and style, exclusively to Kohl's," said Kevin Mansell, Kohl's chairman, president and chief executive officer. "Building on Kohl's successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl's in the marketplace."

"Rock & Republic is an authentic luxury brand and represents a lifestyle that is aspirational and appealing to many," said Eric Wiseman, chairman and chief executive officer of VF Corporation. "Bringing the original Rock & Republic brand exclusively to Kohl's with a compelling new value proposition is a unique and exciting opportunity. VF's expertise in jeanswear combined with Kohl's proven ability to develop powerful exclusive brands will be a winning combination that will create new excitement for Kohl's customers and add yet another growth opportunity to what is already a long and mutually rewarding partnership between Kohl's and VF Corporation."

Rock & Republic products will have prominent positioning throughout the store in the contemporary areas. The brand will initially launch in men's and women's apparel and footwear. The collection may expand into children's, accessories and home over time.

VF Corporation will manufacture and supply Kohl's with the jeanswear for the Rock & Republic collection and Kohl's will design and source all other product categories, which will be managed out of Kohl's New York Design Office. Kohl's will also manage the distribution and marketing of all Rock & Republic branded merchandise.

Kohl's Corporation


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search