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Beautyfresh in talks to market OBJE brand in China, Greece
29 Apr '11
2 min read
Obscene Jeans Corp took another step toward expanding its reach across the globe. OBJE President and CEO Robert Federowicz announced that Beijing Beautyfresh International Trade Co. (Beautyfresh) accepted the company's term sheet to move forward with a global strategic profit alliance agreement.
Beautyfresh is one of a small number of import/export entities authorized to service and distribute American and European products on the Chinese mainland. Under a potential strategic profit alliance agreement, Beautyfresh would become the sole distributor of OBJE-branded products in China under Beautyfresh's valid import/export license. Beautyfresh would also use its import/export experience and business contacts to market and distribute OBJE's forthcoming cosmetic, fashion and beauty products in Greece.
“We are thrilled to gain the unique market access that Beautyfresh is able to provide for our products,” Federowicz said. “We view China, in particular, as a critical market to succeed in the 21st Century. With our term sheet accepted, we plan to immediately present Beautyfresh with a definitive agreement to form our global strategic profit alliance.”
Under such an alliance, OBJE would fund Beautyfresh's efforts to import, market and distribute all Obscene Jeans-branded products throughout mainland China and export and market beauty products in Greece. The strategic alliance will be a cornerstone of the company's global business plan for a product line that could soon grow to include luxury denim, casual apparel, organic fragrances and rejuvenating cosmetics.
“With the help of Beautyfresh, it is a realistic goal to grow Obscene Jeans into a truly global lifestyle company,” Federowicz said.
Beautyfresh is one of a small number of import/export entities authorized to service and distribute American and European products on the Chinese mainland. Under a potential strategic profit alliance agreement, Beautyfresh would become the sole distributor of OBJE-branded products in China under Beautyfresh's valid import/export license. Beautyfresh would also use its import/export experience and business contacts to market and distribute OBJE's forthcoming cosmetic, fashion and beauty products in Greece.
“We are thrilled to gain the unique market access that Beautyfresh is able to provide for our products,” Federowicz said. “We view China, in particular, as a critical market to succeed in the 21st Century. With our term sheet accepted, we plan to immediately present Beautyfresh with a definitive agreement to form our global strategic profit alliance.”
Under such an alliance, OBJE would fund Beautyfresh's efforts to import, market and distribute all Obscene Jeans-branded products throughout mainland China and export and market beauty products in Greece. The strategic alliance will be a cornerstone of the company's global business plan for a product line that could soon grow to include luxury denim, casual apparel, organic fragrances and rejuvenating cosmetics.
“With the help of Beautyfresh, it is a realistic goal to grow Obscene Jeans into a truly global lifestyle company,” Federowicz said.
Obscene Jeans Corp
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