Home / Knowledge / News / Apparel/Garments / Woolrich hires Brent Hollowell as Marketing VP
Woolrich hires Brent Hollowell as Marketing VP
29
Apr '11
Woolrich, the Original Outdoor Clothing Company, announces the hiring of Brent Hollowell as Marketing Vice President. Hollowell is the latest in a string of hires in the past year and half by Woolrich, as the company has steadily built its management and support teams and laid the groundwork for its global growth plans.

Hollowell will be responsible for all marketing activities related to the brand and will report directly to Brian Mangione, Executive Vice President.

"Brent is a talented marketer with a proven track record for building global brands," said Mangione. "His experience with retail, online, and wholesale businesses will be invaluable to all of our business units as we continue to grow."

Hollowell has over 20 years of global branding and marketing experience. He joins Woolrich from BrandRx Marketing, a consulting and branding firm he founded in 2005. Prior to BrandRx, Hollowell held leadership positions inside a number of successful global companies including 180s, Inc., adidas America, and Foot Locker.

As VP of Global Marketing at Foot Locker, Hollowell helped develop a number of innovative marketing programs and spearheaded the development of the company's global marketing strategy. At adidas America, Hollowell led both Marketing Communications and Retail Marketing and was instrumental in helping revitalize and reposition adidas as a performance brand in the US.

"The Woolrich brand is an iconic American institution with a heritage that spans over 180 years. The team is tapping in to the brand's authentic roots and making it relevant to the customer of today, positioning the company for strong global growth," said Hollowell. "It's an exciting time to be joining Woolrich, and I'm pleased to have the opportunity to help this team write the company's next chapter."

Hollowell will be relocating from Havre de Grace, MD, to Woolrich, PA, with his wife Rebecca and two children.

Woolrich Inc


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search