Intertextile Beijing has tremendous success

30 Apr '11

5 min read

After yet another successful trade event, Intertextile Beijing Apparel Fabrics, closed its doors last week on 1 April 2011, attracting 25,014 buyers from 66 countries and regions. Exhibitors unanimously agreed – more quality buyers attended this year's show.

Majority of the buyers came from Beijing, Shanghai and the Chinese provinces Zhejiang, Guangdong and Jiangsu, for the opportunity to source from 1,200 exhibitors from 16 countries and regions. Nearly 60% of the exhibitors were repeat participants indicating the importance of the fair within the apparel fabrics and textile products related industry.

“We recognise that today's buyers need to experience the entire flow of the industry supply chain at a single venue,” explained Ms Wendy Wen, Trade Fair Director for Messe Frankfurt (HK) Ltd. “This integrated approach, to information exchange on several different levels, from our business matching programme to the trend forums and seminars, offers our participants' new opportunities for business, growth and most importantly saves costs.”

SalonEurope - popular with the growing domestic luxury market
The newly designated SalonEurope grouped 94 suppliers from six countries and regions including pavilions from Germany and Italy plus individual country participation from Portugal, Switzerland, Turkey and the UK. Presenting a variety of quality items from cottons and silk to super fine wools and accessories, visitors had the opportunity to source from some of Europe's top suppliers including premium denim producer Becker & Führen Tuche Vertriebs GmbH from Germany, fine wool producer Hield from the UK, high quality cotton producer Soktas from Turkey, stylish ladieswear fabric producers Miroglio Textile Srl from Italy plus many more.

A host of new European exhibitors including TCS srl from Como, Italy also joined the SalonEurope. Offering a unique range of printed design fabrics suitable for menswear, Mr Paolo Sata, Director for the exclusive Italian fabric brand said: “Intertextile is the best show for us to analyse our product suitability for the Chinese market and so far, we have received lots of interest.“

Also new to the fair was Swiss cotton producer, Stotz & Co AG. “The positive response from Chinese buyers has been tremendous even though our price points are quite high,“ exclaimed Ms Marcella Tondato, sales representative for the fabric supplier who only produce their cotton fabrics using long and extra long stable fibres spun in Switzerland. “The luxury market in China is growing and we feel very good to be here – it's certainly one of the most important shows in China.“

“The quality of the Chinese buyers attending this fair is getting better each year. We are targeting buyers from high-end domestic brands,” said Mr Rudolf Loewen, C.E.O for Hansel Textil GmbH, interlining specialist from Germany. He further commented: “We've noticed that domestic buyers prefer our light weight polyamidelinings that have been made in Germany – it's important for them to source quality made European products.”

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