Interviews
Taigan to market Longshot's premium tall shirts
04 May '11
2 min read
Longshot Apparel is proud to announce a partnership with luxury product curator Taigan to market their line of premium tall shirts.
"We are very excited about the partnership," says Susan Clare, Longshot Apparel co-founder. "Our brand will be one of a handful of luxury apparel brands for men on the Taigan site." Longshot Apparel, which targets tall and lean men, will live alongside select high-end brands such as Sid Mashburn, Peter Elliott and Douglas Fir, all companies that share a dedication to quality, style and customer service. "We are hopeful that our partnership with Taigan will allow us to reach the discerning, quality-minded consumer who is looking for something really special."
The Longshot Apparel brand serves a high-end, style-minded customer who happens to be tall and fit, 6' to 6'10. The products, designed and manufactured in the United States from Italian-milled Thomas Mason fabric, are competitive in style and quality with brands such as Thomas Pink, Paul Smith and Faconnable. The Longshot Tailored Taller fit, however, was developed from the ground up.
"We had to start from scratch to redefine our fit for the tall, lean guy," says Sally Bjornsen, one of the partners and an ex-marketing executive. "We developed our own Tailored Taller formula. Other brands simply make the shirt bigger all over rather than addressing the specific needs of someone who is tall and fit."
"Isn't it about time we start treating the tall, fit man with the respect he's due?" says Mark Tindall, tall man and Longshot Apparel co-founder.
"We are very excited about the partnership," says Susan Clare, Longshot Apparel co-founder. "Our brand will be one of a handful of luxury apparel brands for men on the Taigan site." Longshot Apparel, which targets tall and lean men, will live alongside select high-end brands such as Sid Mashburn, Peter Elliott and Douglas Fir, all companies that share a dedication to quality, style and customer service. "We are hopeful that our partnership with Taigan will allow us to reach the discerning, quality-minded consumer who is looking for something really special."
The Longshot Apparel brand serves a high-end, style-minded customer who happens to be tall and fit, 6' to 6'10. The products, designed and manufactured in the United States from Italian-milled Thomas Mason fabric, are competitive in style and quality with brands such as Thomas Pink, Paul Smith and Faconnable. The Longshot Tailored Taller fit, however, was developed from the ground up.
"We had to start from scratch to redefine our fit for the tall, lean guy," says Sally Bjornsen, one of the partners and an ex-marketing executive. "We developed our own Tailored Taller formula. Other brands simply make the shirt bigger all over rather than addressing the specific needs of someone who is tall and fit."
"Isn't it about time we start treating the tall, fit man with the respect he's due?" says Mark Tindall, tall man and Longshot Apparel co-founder.
Longshot Apparel
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