Home / Knowledge / News / Apparel/Garments / Azadea to develop Calzedonia brands in MENA
Azadea to develop Calzedonia brands in MENA
04
May '11
Azadea Group announced it has entered into a multi-year franchise agreement with The Calzedonia Group to launch the 3 brands owned by the latter: Intimissimi, Calzedonia and Tezenis in the Middle East and North Africa. To date, Calzedonia Group boasts 2,750 stores spread in the heart of the world's main cities such as Milan, Rome, London, Moscow, Barcelona, Prague and Lisbon.

"We are excited to develop the Calzedonia Brands in MENA," stated Said Daher, Chief Executive Officer of Azadea Group. "We are confident that the new stores will bring the consumer in the Middle East an array of products that are both trendy and affordable.”

Italian based The Calzedonia Group has been manufacturing and distributing items of leg wear, beachwear and underwear under the Calzedonia, Intimissimi and Tezenis brands since 1987. The success of the Calzedonia Group stems from the large range of offerings, the particular attention paid to trends and the attractive quality-price ratio.

Based in Beirut, Lebanon, Azadea Group has been managing franchised brands for more than 25 years in the Middle East & North Africa. The Group operates more than 35 international brand names with more than 370 stores spread over 11 markets including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan and Lebanon.

Azadea Group


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search