Home / Knowledge / News / Apparel/Garments / Azadea to develop Calzedonia brands in MENA
Azadea to develop Calzedonia brands in MENA
04
May '11
Azadea Group announced it has entered into a multi-year franchise agreement with The Calzedonia Group to launch the 3 brands owned by the latter: Intimissimi, Calzedonia and Tezenis in the Middle East and North Africa. To date, Calzedonia Group boasts 2,750 stores spread in the heart of the world's main cities such as Milan, Rome, London, Moscow, Barcelona, Prague and Lisbon.

"We are excited to develop the Calzedonia Brands in MENA," stated Said Daher, Chief Executive Officer of Azadea Group. "We are confident that the new stores will bring the consumer in the Middle East an array of products that are both trendy and affordable.”

Italian based The Calzedonia Group has been manufacturing and distributing items of leg wear, beachwear and underwear under the Calzedonia, Intimissimi and Tezenis brands since 1987. The success of the Calzedonia Group stems from the large range of offerings, the particular attention paid to trends and the attractive quality-price ratio.

Based in Beirut, Lebanon, Azadea Group has been managing franchised brands for more than 25 years in the Middle East & North Africa. The Group operates more than 35 international brand names with more than 370 stores spread over 11 markets including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan and Lebanon.

Azadea Group

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search