Home / Knowledge / News / Apparel/Garments / Azadea to develop Calzedonia brands in MENA
Azadea to develop Calzedonia brands in MENA
04
May '11
Azadea Group announced it has entered into a multi-year franchise agreement with The Calzedonia Group to launch the 3 brands owned by the latter: Intimissimi, Calzedonia and Tezenis in the Middle East and North Africa. To date, Calzedonia Group boasts 2,750 stores spread in the heart of the world's main cities such as Milan, Rome, London, Moscow, Barcelona, Prague and Lisbon.

"We are excited to develop the Calzedonia Brands in MENA," stated Said Daher, Chief Executive Officer of Azadea Group. "We are confident that the new stores will bring the consumer in the Middle East an array of products that are both trendy and affordable.”

Italian based The Calzedonia Group has been manufacturing and distributing items of leg wear, beachwear and underwear under the Calzedonia, Intimissimi and Tezenis brands since 1987. The success of the Calzedonia Group stems from the large range of offerings, the particular attention paid to trends and the attractive quality-price ratio.

Based in Beirut, Lebanon, Azadea Group has been managing franchised brands for more than 25 years in the Middle East & North Africa. The Group operates more than 35 international brand names with more than 370 stores spread over 11 markets including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Iraq, Qatar, Oman, Bahrain, Jordan and Lebanon.

Azadea Group

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: Adidas

Apparel/Garments | On 28th Apr 2017

Adidas, Siemens initiate joint research programme

Adidas and Siemens are initiating a joint research programme for...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X