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Baby care brand Babyglow steps into China
May '11
The British baby care brand, Babyglow, which produces patented baby clothes with a capacity to monitor temperature, officially launched the brand in China, last week.

The firm is still remembered for its participation in UK's television show “The Apprentice” during the end part of 2010, as the show then set new viewership records.

The commercial consultants of the brand pushed it to explore the Chinese markets in its initial development stages, as the single child policy and the significance of this market for the present as well as future world economy, makes it a unique destination for a brand like Babyglow.

The brand targeted the vital Mother-Infant-Child Products Fair in Beijing for its launch. Chris Ebejer, originator of the brand, paid a special visit to China for launch of the brand there, and gave six television interviews, of which some were transmitted live across the nation and were simultaneously screened on big screens at the fair.

The company has now started shipping the iconic temperature monitoring suits to the stores in China, which had booked advance orders for the same, before the fair.

Fibre2fashion News Desk - India

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