Interviews
Mike Rowe as Lee National Denim Day ambassador
07 May '11
4 min read
"Having Mike Rowe as this year's ambassador is such an honor," said Kim Thiboldeaux, President and CEO of CSC. Thanks to his involvement, CSC can further support the emotional and social needs of people affected by cancer -- people like Mike's mom who received support from a local affiliate 14 years ago."
Rowe's connection to several key elements of Denim Day proved to be an influential determinant for the leaders of Lee Jeans as they narrowed the ambassador search. Even more influential, however, was the uniqueness Rowe brought to the campaign.
"We're thrilled to have Mike on board this year," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "He brings such a unique presence and powerful drive to the campaign. Mike's not afraid to make a point by taking off his jeans and increasing our donation goal. He understands our battle cry that more participation in Denim Day will generate more research opportunities, which will ultimately lead to more survivors."
Since its inception in 1996, the program has raised more than $83 million to fight breast cancer. To learn more and hear a personal message from Mike, visit Denimday.com.
Lee Jeans is a division of VF Corporation. Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel.
Rowe's connection to several key elements of Denim Day proved to be an influential determinant for the leaders of Lee Jeans as they narrowed the ambassador search. Even more influential, however, was the uniqueness Rowe brought to the campaign.
"We're thrilled to have Mike on board this year," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "He brings such a unique presence and powerful drive to the campaign. Mike's not afraid to make a point by taking off his jeans and increasing our donation goal. He understands our battle cry that more participation in Denim Day will generate more research opportunities, which will ultimately lead to more survivors."
Since its inception in 1996, the program has raised more than $83 million to fight breast cancer. To learn more and hear a personal message from Mike, visit Denimday.com.
Lee Jeans is a division of VF Corporation. Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel.
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