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French HEART OF PRET to create 'MAGIC'
11
May '11
Paris is coming to MAGIC in August 2011! The iconic French fashion show, PRET A PORTER PARIS, has partnered with WWDMAGIC to launch the "HEART OF PRET," a collaboration that will provide Better-to-Bridge retailers access to the creme de la creme in French apparel brands.

HEART OF PRET within WWDMAGIC will feature a unique collection of 20-30 apparel brands selected from PRET A PORTER PARIS representing the best in French fashion including 2026 Paris, Akela Key, Carlopik, Coline Diffusion Sacoline, Didier Parakian, DP Jeans, Fred Sabatier, Lauren Vidal, Mado, Paul Brial, and more. Following its August debut, HEART OF PRET will next be seen in France – at the September edition of PRET A PORTER PARIS.

"We believe a partnership with WWDMAGIC is the most logical step in reaching all of the U.S. market," said Jean-Pierre Mocho, President, Federation Francaise Du Pret A Porter Feminin. "The timing is right and we're enthusiastic about the incredibly wide reach that WWDMAGIC provides both PRET A PORTER PARIS and these top French brands."

"This partnership gives buyers the opportunity to see a significantly enhanced assortment of top French brands, many of which have not been seen in the U.S.—without having to travel to Paris," said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. "Our collaboration with PRET A PORTER PARIS is part of our continued commitment to bring together the best assortment of brands from around the globe and connect buyers with everything they need under one roof."

PRET A PORTER PARIS is the leading international fashion rendezvous, and is a worldwide recognized brand that signs several fashion events: Movements in fashion and fashion in movement, PRET A PORTER PARIS brings together labels, connects buyers, incites collaborations between fashion and artists from all horizons, and welcomes people from more than 45 countries for each edition. Four days of fashion & business trends for discovering, buying, creating, enriching, meeting, exchanging, rebounding, capturing, inventing ... for a fashion that's full of life.

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. The August 2011, MAGIC will run from August 22 – 24, 2011.

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