Home / Knowledge / News / Apparel/Garments / Maidenform forays into swim market
Maidenform forays into swim market
13
May '11
Malibu Dream Girl announced its partnership with Maidenform, resulting in the launch of Maidenform Swimwear. This revolutionary new swimwear brand brings together the nation's top intimate apparel and swimwear manufacturers.

Maidenform's unrivaled expertise in fit solutions is complemented by Malibu Dream Girl's unparalleled design and swimwear quality. "We are excited to enter into this partnership with Malibu Dream Girl and look forward to extending our iconic Maidenform brand into the swimwear category," said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc. "Malibu Dream Girl is an ideal partner and has a successful track record in the marketplace."

"We are confident that in working with Maidenform, we will be able to bring to the swim market the same innovation, fit and comfort that they're recognized for," adds Teresa DeBruno, VP of Merchandising. "Expanding Maidenform to the swim market is a compelling prospect."

The line, which debuted this month on Maidenform.com, features Maidenform's Custom Lift technologies and the lift and support functions from Maidenform's Lilyette bras. The Custom Lift utilizes the same innovative padding system that may be found in Maidenform's Custom Lift bra, ranked number one pushup bra in domestic department and national chain stores. This lift feature adjusts in size and shape as the cup size increases.

The Lift & Support fit mimics the same exact technology found in Maidenform's Lilyette bras, and is ideal for larger busts. The hidden sling panel brings side support to the chest, while adjusting to the size and shape of the wearer.

The Maidenform Swimwear 2011 collection is comprised of flatter-your-figure styling as well as vibrant prints and colorways. Tonal flowers and mod geometrics in bright blues and greens may be easily paired with any of the black or print coordinates. Bottom styles include a classic side-tie adjustable hi-waist, ruffled and classic skirtinis, boy shorts and a side-shirred hipster skirt. The mix and match possibilities are endless, with plenty of options for every body type.

Sizes offered in the Custom Lift fit are 34A-C; 36B-D; 38B-C. The Lift & Support fit is available in 34C-38DD. Bottoms are offered in S-XL.

Malibu Dream Girl Inc


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X