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OBJE's debut denim fashion range goes online
13
May '11
Obscene Jeans Corp announced the first images of the brand's slinky debut denim fashion line are now available to view online.

The photos of OBJE's compelling new collection now adorning the company's Web site were taken at Obscene Jeans' first-ever photo shoot earlier this month. The new pictures showcase the designs of Rachel Stark-Capelli, the creative force responsible for OBJE's debut line. The sexy new suite of ladies' jeans, shorts and denim designs is highlighted by shiny metallic steel mesh details woven into elegant fabrics, resulting in textiles that demand to be touched.

“The inspiration behind the collection was to take the newest, most elegant fabrics from Europe and around the globe and give them a wash typically reserved for men's collections,” Stark-Capelli said. “At the photo shoot, the models couldn't stop touching the fabric. We're delighted to have achieved a soft, rich touch even with the outrageous wash.”

Ladies itching to try on the sleek new designs on Obscene Jeans' Web site will have to wait: The bold new line won't be available for sale until the Fall. Until then, OBJE will continue to focus on building a new global distribution network intended to make Obscene Jeans an international fashion powerhouse. Earlier this month, the company forged a new global strategic profit alliance with the Chinese government-licensed importer/exporter Beijing Beautyfresh International Trade Co. (Beautyfresh). According to the terms of the new agreement, Beautyfresh will be the sole distributor of OBJE-branded products in China under Beautyfresh's valid import license. Beautyfresh will also use its export experience and business contacts to market and distribute OBJE's forthcoming cosmetic, fashion and beauty products in Greece.

“We're unbelievably excited to finally share a few of Rachel's designs with the world, and there will be many new photos to come,” said OBJE President and CEO Robert Federowicz. “We're thrilled to have achieved with Beautyfresh's help an exciting new foothold in the European and Asian fashion markets, and we plan to expand our distribution around the world as rapidly as possible.”

Obscene Jeans Corp


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