Home / Knowledge / News / Apparel/Garments / OBJE's debut denim fashion range goes online
OBJE's debut denim fashion range goes online
13
May '11
Obscene Jeans Corp announced the first images of the brand's slinky debut denim fashion line are now available to view online.

The photos of OBJE's compelling new collection now adorning the company's Web site were taken at Obscene Jeans' first-ever photo shoot earlier this month. The new pictures showcase the designs of Rachel Stark-Capelli, the creative force responsible for OBJE's debut line. The sexy new suite of ladies' jeans, shorts and denim designs is highlighted by shiny metallic steel mesh details woven into elegant fabrics, resulting in textiles that demand to be touched.

“The inspiration behind the collection was to take the newest, most elegant fabrics from Europe and around the globe and give them a wash typically reserved for men's collections,” Stark-Capelli said. “At the photo shoot, the models couldn't stop touching the fabric. We're delighted to have achieved a soft, rich touch even with the outrageous wash.”

Ladies itching to try on the sleek new designs on Obscene Jeans' Web site will have to wait: The bold new line won't be available for sale until the Fall. Until then, OBJE will continue to focus on building a new global distribution network intended to make Obscene Jeans an international fashion powerhouse. Earlier this month, the company forged a new global strategic profit alliance with the Chinese government-licensed importer/exporter Beijing Beautyfresh International Trade Co. (Beautyfresh). According to the terms of the new agreement, Beautyfresh will be the sole distributor of OBJE-branded products in China under Beautyfresh's valid import license. Beautyfresh will also use its export experience and business contacts to market and distribute OBJE's forthcoming cosmetic, fashion and beauty products in Greece.

“We're unbelievably excited to finally share a few of Rachel's designs with the world, and there will be many new photos to come,” said OBJE President and CEO Robert Federowicz. “We're thrilled to have achieved with Beautyfresh's help an exciting new foothold in the European and Asian fashion markets, and we plan to expand our distribution around the world as rapidly as possible.”

Obscene Jeans Corp


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives
Textile & apparel bodies

The decision is transformational

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search