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Jordan Daly to oversee strategic marketing of True Religion
May '11
True Religion Apparel Inc announced that the Company has named Jordan Daly as Vice President of Brand Strategy, Marketing and Public Relations effective May 1, 2011. Ms. Daly will be responsible for developing the direction for, and managing all aspects of brand management, marketing, public relations and special projects on a global basis.

She will drive a strategic multi-platform communication plan, oversee brand identity and positioning, campaigns, public relations, special events, product launches and internal communications to further build the Company's market leadership position and maximize profitability. Mr. Jeffrey Lubell, the Company's Chairman, Chief Executive Officer and Chief Merchant will be directly involved in overseeing Ms. Daly's initiatives.

Ms. Daly was most recently Vice President Public Relations Americas for Burberry Group, PLC. Prior to that, she served as Managing Director with HL Group, LLC specifically overseeing strategic marketing and communication platforms for consumer, fashion and lifestyle clients. Ms. Daly's additional professional experience includes serving as Public Relations Director with kate spade and she worked in account management and advertisement roles with Factory Communications. Ms. Daly began her career at Harrison & Shriftman and has a B.S., Fashion Merchandising and Marketing from the University of Alabama.

Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant of True Religion Apparel, Inc. stated, "Jordan brings a wealth of knowledge in all facets of brand development that will help further increase our overall brand awareness and affinity. As we continue to expand and further evolve our global presence, Jordan will be instrumental in guiding our efforts to reach our target customer while enhancing our reputation as one of the world's premier denim and lifestyle brands."

True Religion Apparel Inc

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