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Anne Rohosy as Dockers brand President
17 May '11
2 min read
Levi Strauss & Co. announced it has named Anne Rohosy as Executive Vice President and President, Global Dockers.
As Dockers President Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co. President & CEO John Anderson.
She moves to this Dockers leadership position after two years as a senior vice president, overseeing Levi's brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.
“With more than 20 years of U.S. and international retail experience, Anne has the leadership and strategic expertise to drive Dockers forward and continue the brand's momentum in revitalizing the khaki category,” said Anderson. “Anne is well-known in the retail industry for her strong business sense and tremendous relationships with retailers, making her the ideal choice to lead the Dockers brand during this exciting time.”
“The Dockers brand invented the khaki category and continues to bring innovative, fresh products to consumers today,” said Rohosy. “I'm excited to join this talented team that has laid the foundation for a 'khaki revolution.'”
Rohosy has deep experience in brand management, sales, consumer-aligned growth strategies and strategic distribution. Prior to her SVP role with Levi's, Rohosy led Nike's commercial strategy development and apparel sales in the U.S. and Europe as Director of U.S. Commercial Strategic Development, Director of U.S. Apparel Sales, and Director of American and European Sales. She also previously worked with the global brands Swatch and Liz Claiborne.
Dockers products are sold in more than 50 countries around the world, reaching modern male consumers across a variety of stores, ranging from Macy's and Kohl's to Barney's and Urban Outfitters.
About the Dockers Brand The Dockers Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers has been perfecting khakis—and the essential goods to go with them for men and women all over the world.
As Dockers President Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co. President & CEO John Anderson.
She moves to this Dockers leadership position after two years as a senior vice president, overseeing Levi's brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.
“With more than 20 years of U.S. and international retail experience, Anne has the leadership and strategic expertise to drive Dockers forward and continue the brand's momentum in revitalizing the khaki category,” said Anderson. “Anne is well-known in the retail industry for her strong business sense and tremendous relationships with retailers, making her the ideal choice to lead the Dockers brand during this exciting time.”
“The Dockers brand invented the khaki category and continues to bring innovative, fresh products to consumers today,” said Rohosy. “I'm excited to join this talented team that has laid the foundation for a 'khaki revolution.'”
Rohosy has deep experience in brand management, sales, consumer-aligned growth strategies and strategic distribution. Prior to her SVP role with Levi's, Rohosy led Nike's commercial strategy development and apparel sales in the U.S. and Europe as Director of U.S. Commercial Strategic Development, Director of U.S. Apparel Sales, and Director of American and European Sales. She also previously worked with the global brands Swatch and Liz Claiborne.
Dockers products are sold in more than 50 countries around the world, reaching modern male consumers across a variety of stores, ranging from Macy's and Kohl's to Barney's and Urban Outfitters.
About the Dockers Brand The Dockers Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers has been perfecting khakis—and the essential goods to go with them for men and women all over the world.
Levi Strauss & Co
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