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House of Fraser nominated for Lorraine Fashion Award
May '11
This May, ITV1's Lorraine will celebrate the best of the British high street with the High Street Fashion Awards 2011. House of Fraser, with its 61 stores offering luxurious items including this seasons must-have dresses and a premium shopping experience, is pleased to announce that it has been nominated in the 'Best Department Store' category, a selection of the UK's finest department stores chosen by Lorraine's expert team of judges.

Lorraine style editor and high street extraordinaire Mark Heyes heads the panel, alongside fashion icon Sophie Ellis-Bextor and Editor of Glamour magazine Jo Elvin.

Jo Elvin said, 'There really is nothing quite like the British high street, where style, choice and affordability come together in a way that just doesn't happen anywhere else in the world. It's a testament to the incredibly high standard of all the shortlisted brands that I really cannot work out who the winners will be; it's too close to call! I'm very excited to be part of the team honouring this commitment to quality in the High Street Fashion Awards.'

Mark Heyes said, 'The British high street is such an important part of the fashion industry and British economy. It's great that these influential brands that cross over all ages, shapes and budgets are being recognised with these fabulous awards.'

House of Fraser has 61 stores in the United Kingdom and Ireland offering luxurious items and a premium shopping experience. From the latest women's and men's clothes to beauty essentials and must-have home accessories, House of Fraser continues to expand its stores with much-loved collections, both online at houseoffraser.co.uk and in store across the country.

The British high street is renowned for its trendsetting style and incomparable value, and House of Fraser is privileged to be nominated for an award that celebrates an area of the industry that's accessible to all.

House of Fraser

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