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Canadian lingerie maker enters US market
May '11
Hertex Manufacturing, a multi million dollar manufacturer of women's lingerie, announces its entry into the U.S. market with their Levusha brand. Levusha translates to "Well Dressed" in Aramaic and Latin, tracing the company's roots back to their 30 year history as a major supplier of intimate apparel to department and specialty stores in the Canadian market.

Hertex is known for their dazzling array of trendy colors and lace trims, attention to detail, and varied use of fabrics from tricot to cotton and micro fiber. They have consistently provided a strong sense of quality in stock products, customer service and loyalty to stores, partnering with the highest level of integrity. This has served them well with major accounts such as The Bay, La Vie En Rose, Sears and Simon's who have been customers for years.

Joel Herzog, President of the Levusha brand in the U.S., recently explained that the company's mission is to provide the American consumer and retail stores with fashion lingerie for today's women with great prices in a variety of intimate apparel styles such as boy shorts, briefs, bikinis, thongs, seamless, lace trims, camisoles, light control and maternity bottoms, ribbed cotton, satin and micro fiber. All with the most current colors and fashion trends. Below are some examples of some of their best sellers:

Levusha has teamed up with a company with a long history in the lingerie and intimate apparel market, George Hardy Sales and Marketing, to help launch the brand in the U.S. market. George Hardy, the company's President, was quoted as saying, "I couldn't be more pleased to team up with a company that has such a great heritage and storied history of success to bring their brand to the U.S. market."

He further stated that until now, stores have not been able to team up with a manufacturer that can offer them the total package of successful selling lingerie and daywear products with a great variety of styles, colors and fabrics at great price points all under the same roof. When you couple that with a record of always being in stock, great customer service and loyalty to their accounts you have a recipe for success.

Hertex Manufacturing

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