Home / Knowledge / News / Apparel/Garments / Canadian lingerie maker enters US market
Canadian lingerie maker enters US market
20
May '11
Hertex Manufacturing, a multi million dollar manufacturer of women's lingerie, announces its entry into the U.S. market with their Levusha brand. Levusha translates to "Well Dressed" in Aramaic and Latin, tracing the company's roots back to their 30 year history as a major supplier of intimate apparel to department and specialty stores in the Canadian market.

Hertex is known for their dazzling array of trendy colors and lace trims, attention to detail, and varied use of fabrics from tricot to cotton and micro fiber. They have consistently provided a strong sense of quality in stock products, customer service and loyalty to stores, partnering with the highest level of integrity. This has served them well with major accounts such as The Bay, La Vie En Rose, Sears and Simon's who have been customers for years.

Joel Herzog, President of the Levusha brand in the U.S., recently explained that the company's mission is to provide the American consumer and retail stores with fashion lingerie for today's women with great prices in a variety of intimate apparel styles such as boy shorts, briefs, bikinis, thongs, seamless, lace trims, camisoles, light control and maternity bottoms, ribbed cotton, satin and micro fiber. All with the most current colors and fashion trends. Below are some examples of some of their best sellers:

Levusha has teamed up with a company with a long history in the lingerie and intimate apparel market, George Hardy Sales and Marketing, to help launch the brand in the U.S. market. George Hardy, the company's President, was quoted as saying, "I couldn't be more pleased to team up with a company that has such a great heritage and storied history of success to bring their brand to the U.S. market."

He further stated that until now, stores have not been able to team up with a manufacturer that can offer them the total package of successful selling lingerie and daywear products with a great variety of styles, colors and fabrics at great price points all under the same roof. When you couple that with a record of always being in stock, great customer service and loyalty to their accounts you have a recipe for success.

Hertex Manufacturing


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search