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Athleta wins ICSC Hot Retailer Award
25
May '11
Gap Inc announced that Athleta, its women's sports and active apparel brand, has been awarded the International Council of Shopping Centers (ICSC) 2011 Hot Retailer Award, an award that recognizes innovative retail concepts that drive consumers into shopping centers around the world.

Based on a survey of over 55,000 ICSC's members worldwide, Athleta was chosen as one of the “hottest” retail concepts for 2011. Scott Key, senior vice president and general manager of Athleta, received the award at ICSC's global retail real estate convention, RECon, in Las Vegas, Nevada during a presentation hosted by actor and fashion designer, Carson Kressley.

Athleta, a division of Gap Inc., offers women's active lifestyle apparel for yoga, running, swim, gym, hiking and skiing – designed by and for female athletes – as well as an array of other products for everyday pursuits.

Realizing the tremendous business opportunity of the rapidly growing $31 billion women's sports and active wear market, the company formally expanded its catalogue and online business to brick and mortar in 2011. Based on strong customer response, the company is expected to open two additional stores in New York City this summer, with the goal of opening 50 stores across North America by 2013.

"We're thrilled to be recognized by the International Council of Shopping Centers (ICSC) as one of this year's 'Hot Retailers,” said Scott Key.

“We're committed to bringing our customers what they want – vibrant store environments that provide a place to build a community and purchase a wide selection of product they can wear straight from a morning run to dropping the kids off at school to getting coffee with a friend – all in the same outfit.”

“Every year ICSC awards retailers that create unique and exciting shopping experiences that bring consumers into shopping centers around the world,” said Michael P. Kercheval, ICSC's president and CEO. “These retailers provide outstanding products and services thereby contributing to the overall success of the shopping centers that have them as tenants. ICSC is pleased to add Athleta to its list of 'Hot Retailers' and spotlight them during RECon.”

Gap Inc. acquired Athleta Inc., in September 2008 making it the fifth brand on Gap Inc Direct's universality platform alongside Gap, Banana Republic, Old Navy and Piperlime. Founded 12 years ago, Athleta has evolved into a premier lifestyle brand, offering high quality apparel that's stylish and functional. Athleta has built strong brand loyalty among its customers through its inspirational catalogs and website.

Gap Inc

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