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A new leading role for ISKO at Denim By Premiere Vision
25
May '11
An exposition of the latest denim garments evolution by ISKO at the special “Future Vintage gallery” and the presence of Marco Lucietti – Marketing Director ISKO as a speaker during “The Future Vintage” debate promoted by Denim by PV Paris, 25-26 May 2011 ISKO Booth H73.

The Future Vintage Gallery

The “Vintage Universe” is one of the most appealing and interesting trend in denim sector. Denim by PV has decided to bring together the most important brands which have distinguished themselves for re-interpreting the vintage trend in a much modern mood: ISKO couldn't miss this unique event as one of the main protagonist.

In the exclusive and impactful dedicated gallery, ISKO will expose a selection of garment prototypes that express its neo vintage interpretation and focusing on three outstanding ISKO denim innovations applied on garments:

Turbotech - ISKO patented technology. Thanks to a special weave and indigo dyeing process the garments quickly take on a vintage, stone-washed effect look that's always changing.

Carbon coating - a new unique technology to customize jeans with shiny dull appearance.
The natural state of coal, looking very dull and matt at first, gets shiny when it's cracked.

Neo Vintage - dirty, shadowy look that meets techno touch and natural brightness with vintage construction thanks to the application of ultramodern finishings: Smoked effect, Proxy and Matrix technique to stress the colour contrast, Waxxy finishing for a matt look, perfect for neovintage stretch proposals.

Future Vintage Gallery represents a very exclusive occasion to share the technological experience of the most prestigious think-tank among the International Denim Community.

The Future Vintage Debate

“The Future Vintage” debate will be scheduled on Wednesday 25 May, from 5.30 pm and will be moderated by John Mowbray, editor in chief of Eco Textile News and co-founder of RITE (Reducing the Impact of Textiles on the Environment). For this institutional and preeminent event, Denim by PV will hold a panel discussion to explore issues of sustainability and environmentally friendly production in the denim industry, thus especially focusing on the new eco-sustainable processes for the creation of a vintage look.

Marco Lucietti, Marketing Director ISKO will attend the debate as a speaker, sharing his opinion and his idea with some of the leaders in Denim community such us Marithé and François Girbaud, Enrique Silla (Jeanologia) and Adriano Goldschmied, Neil Bell (Levis), Alberto Candiani (TRC Candiani), Samy Bziou and Patrice Chesi (Denim Authority).

The debate will be animated by the most authoritative characters in the international denim industry that will give their contributions to explore new paths to forge a more ethical, environmentally-friendly future, while retaining the “vintage” spirit.

“Attending such prestigious occasion, it's a great honour for us”, affirms Marco Lucietti, Marketing Director ISKO, “Denim By Pv gave us the opportunity to be involved in a lively and dynamic debate and we are really glad to be together with some of the most important figures for denim smarket. Every day we work to reduce the impact of our products on the enviroment and we are proud of our achievements on this directions”.

ISKO


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