Home / Knowledge / News / Apparel/Garments / K-Swiss & Life Time to work on co-branded/event-themed line
K-Swiss & Life Time to work on co-branded/event-themed line
May '11
California Sports Company K-Swiss announced a multi-year agreement with Life Time Fitness, The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business.

Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the Life Time Triathlon Series, SheROX Women's Triathlon Series, Leadville Race Series Half Marathon, Torchlight 5k, Holiday Run Series, Indoor Triathlon and Life Time Triathlon Multi-Sport Expo events.

"Life Time has done an incredible job of developing facilities, programs and events that cater to health and fitness as a lifestyle, supported by a team of certified experts who help individuals reach their total health, fitness and athletic performance goals," said K-Swiss Vice President of Sports Marketing, Erik Vervloet. "As a component of this broad focus, Life Time's focus on training, running and triathlon aligns perfectly with the performance categories that K-Swiss is focused on."

As the official footwear and apparel provider of Life Time Run, K-Swiss will work very closely with Life Time to develop a co-branded and event-themed line of apparel. Additionally, K-Swiss will extend to Life Time Run participants special discounts and promotions on performance footwear and apparel. K-Swiss also will have a significant footprint at each identified Life Time event, involving course activations and festival presence.

"As we continue our tradition and commitment of providing world-class facilities and endurance events, we're happy to welcome sponsors like K-Swiss, whose name is synonymous with excellence and performance," said Ken Cooper, vice president, Life Time Endurance and Athletic Events. "Countless athletes already rely on K-Swiss to support their training and racing needs. We see a natural fit to have them engaged with our programs, events and brand."

"At the end of the day, this relationship is not only about K-Swiss supporting runners and triathletes, but also about building grassroots relationships and making an impact with Life Time's broader fitness-minded communities," added Vervloet.

K-Swiss Inc

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search