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K-Swiss & Life Time to work on co-branded/event-themed line
26
May '11
California Sports Company K-Swiss announced a multi-year agreement with Life Time Fitness, The Healthy Way of Life Company, under which K-Swiss will serve as the exclusive footwear and apparel provider for Life Time Run, Life Time's running programs and events business.

Additionally, K-Swiss has been named the official footwear and apparel sponsor of more than 30 Life Time Endurance events nationally, including the Life Time Triathlon Series, SheROX Women's Triathlon Series, Leadville Race Series Half Marathon, Torchlight 5k, Holiday Run Series, Indoor Triathlon and Life Time Triathlon Multi-Sport Expo events.

"Life Time has done an incredible job of developing facilities, programs and events that cater to health and fitness as a lifestyle, supported by a team of certified experts who help individuals reach their total health, fitness and athletic performance goals," said K-Swiss Vice President of Sports Marketing, Erik Vervloet. "As a component of this broad focus, Life Time's focus on training, running and triathlon aligns perfectly with the performance categories that K-Swiss is focused on."

As the official footwear and apparel provider of Life Time Run, K-Swiss will work very closely with Life Time to develop a co-branded and event-themed line of apparel. Additionally, K-Swiss will extend to Life Time Run participants special discounts and promotions on performance footwear and apparel. K-Swiss also will have a significant footprint at each identified Life Time event, involving course activations and festival presence.

"As we continue our tradition and commitment of providing world-class facilities and endurance events, we're happy to welcome sponsors like K-Swiss, whose name is synonymous with excellence and performance," said Ken Cooper, vice president, Life Time Endurance and Athletic Events. "Countless athletes already rely on K-Swiss to support their training and racing needs. We see a natural fit to have them engaged with our programs, events and brand."

"At the end of the day, this relationship is not only about K-Swiss supporting runners and triathletes, but also about building grassroots relationships and making an impact with Life Time's broader fitness-minded communities," added Vervloet.

K-Swiss Inc

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