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Zadig & Voltaire to open 30 new outlets globally
27
May '11
Zadig & Voltaire, a fast-growing fashion brand established in France 15 years back, is eyeing to start around 30 boutiques in Rome and New York, this year. The brand also hopes to procure concessions at US department outlets like Nordstrom and Bloomingdales, and even penetrate in the Chinese market with two flagship outlets.

The brand is recognized for its urban style with embroidered skulls and rock spirit or angel wings on its jackets and shirts.

Intending to earn itself recognition in the luxury market in value terms, the firm is eyeing to start new outlets not far away, from the current outlets of established luxury brands like Gucci and Prada.

Revenues of Zadig & Voltaire are set to rise to around €180-190 million or $253-267 million, this year, up from last year's €145 million, while its operating profit is expected to jump from last year's €35 million to €40 million.

The brand started expanding globally in 2006 with the launch of a boutique on London's Sloane Street. Subsequently, it launched outlets in countries like Belgium, Switzerland, Luxembourg, Sweden, South Korea and Japan.

Zadig & Voltaire now has around 130 boutiques across the world, most of which have been opened by way of joint ventures with local partners.

Production of Zadig & Voltaire clothes now takes place at units in Morocco, Portugal, China, Italy and Tunisia.

Artists like Sean Lennon and music group 'The Kills', which launched its personalized music label two years back, endorse the brand.

Gillier, the founder of Zadig & Voltaire is great grandson of Andre Gillier, who launched the Lacoste brand in 1933. Gillier inherited the family textile producing unit in Troyes, jointly with his brother, and they together ran the same for some years till it closed down.

However, with his hands on experience of the textiles business and with a diploma from New York's Parsons the New School for Design, Gillier later on founded Zadig & Voltaire.

Fibre2fashion News Desk - India


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