Home / Knowledge / News / Apparel/Garments / Not Your Daughter's Jeans taps Kevin Mahoney as President
Not Your Daughter's Jeans taps Kevin Mahoney as President
28
May '11
Not Your Daughter's Jeans (NYDJ) announced that apparel industry veteran Kevin Mahoney has been named NYDJ's new President.

Mahoney, an experienced apparel executive, was most recently President and CEO of Hartstrings, a wholesaler and retailer of children's better collection apparel in Philadelphia, PA. Prior to his post at Hartstrings, Kevin was the President of Chaps Ralph Lauren and President of The Arrow Shirt Company where he spent 18 years in several leadership roles.

"Kevin is a versatile executive with excellent leadership skills and a deep understanding of the industry," said Edwin Lewis, Chairman and CEO of NYDJ. "I feel confident that Kevin's experience and knowledge will help enhance our growing NYDJ business."

Mahoney will be responsible for all aspects of the brand's business strategy and operations. He will be based in NYDJ's Vernon, CA office and will report to Lewis.

NYDJ is known for the original slimming jean, featuring fashionable and comfortable denim styles that help women look and feel a size smaller. The brand has quickly developed a cult following among women worldwide, witnessed through thousands of "thank you" letters from satisfied customers and a strong sales record at major department stores.

"I'm thrilled to take on this exciting new opportunity and lead the continued expansion of the NYDJ brand," said Mahoney. "NYDJ offers a design and quality proposition which is truly unique to the marketplace, and I plan to leverage the successful connection that NYDJ has established with consumers both domestically and internationally."

Founded in 2003, Not Your Daughter's Jeans (NYDJ) introduced a revolutionary jean that was both comfortable and figure-flattering, igniting a cult following among women worldwide. Every NYDJ style features the brand's signature Lift Tuck® technology, which flattens the stomach, lifts and subtly reshapes your curves so you look and feel a full size smaller.

Not Your Daughter's Jeans (NYDJ)


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search