Home / Knowledge / News / Apparel/Garments / Apparel sector to adopt scientific fit practices
Apparel sector to adopt scientific fit practices
30
May '11
ASOS.com, Boden, Burberry, Burtons and BHS menswear, Dorothy Perkins, George, Joules, Marks & Spencer, Monsoon, Mothercare, Next, Topman, Topshop and Peacocks were among nearly 200 delegates to attend the seminar at the ASBCI's two day interactive sizing and fashion technology workshop and seminar held recently at the Leicester Tigers, Welford Road Stadium.

Speakers gave delegates a vision of fashion's future in a series of presentations that put the shape of the global consumer at the heart of consumer 'fit' and retail success. With the “decade of quantity” behind us delegates were urged to enter a “decade of quality” where value, quality and consistency would give more consumer satisfaction and uplift sales.

State of the art technologies such as 3D body scanners that generate detailed shape data by age, gender, ethnicity and geographic area are already playing a major role in making fashion fit more consumers better and this is predicted to increase as the technology is developed for home use and in retail outlets.

The seminar programme opened with apparel fit expert Ed Gribbin, president, Alvanon Inc., who tackled the consumer “fit frustration factor.” He argued that: “The disposable fast fashion decade of quantity is finished” and the consumer demand for value, quality and consistency will drive a new “decade of quality.” Fashion success will depend on satisfying consumers' demands and 'fit' plays a key role in securing a purchase and preventing a return.

In the face of a UK and European population in which two-thirds of its female population is obese he urged fashion suppliers to abandon the old idealistic “hourglass or athletic build” fit standards. He explained it is time to adopt scientific fit practices and processes based on real consumer shape data generated by 3D body scanners and design garments on 3D virtual Avatars and customised technical fit forms. For brands that achieve a consistent fit the reward will be customer loyalty, increased full price sell through and reduced returns. He concluded: “Communication is key – tell your target customers why your fit is better for them.” To this end Alvanon is currently developing a new consumer shape and fit mobile app – to be launched in 2012.

Karen Schiller, senior consultant fashion, Lectra agreed: “Global morphology is very varied so fashion suppliers should go to size surveys to identify their target consumer demographic, then generate body measure charts for their consumers that can be translated into design and pattern charts.” 3D design prototyping on realistic idio-parametric Avatars allows designers to create styles with visually correct proportions across the entire target size range and in over 140 fabric types. “There is no investment in fabric or shipping and it allows for fine tuning before any physical samples are made saving time and money.”

She added: “Making clothes that look good for size 8, 10 or 12s is easy but making clothes that fit well on size 14 plus is more challenging…Some fashion companies are still making five or six physical samples of a design before approval.” Design in a virtual environment is the future because ironically it is based on body data from real people.


Must ReadView All

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Brandix signs JV with Best Pacific of Hong Kong

Textiles | On 21st Nov 2017

Brandix signs JV with Best Pacific of Hong Kong

In a joint venture (JV) with the global synthetic materials...

CAI estimates 2017-18 cotton crop at 375 lakh bales

Textiles | On 21st Nov 2017

CAI estimates 2017-18 cotton crop at 375 lakh bales

In its first estimate of the cotton crop for the 2017-18 season...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search